The Insurance Broker Blog

Broker Kick Starter Guide Sales Goal Tracker
Broker Sales Tactics
Link to: Broker Differentiation: Standing Out in a Competitive Market

Broker Differentiation: Standing Out in a Competitive Market

Why Word & Brown? 38+ Years of Business Innovation – and More
Link to: Why Word & Brown? 38+ Years of Business Innovation –...

Why Word & Brown? 38+ Years of Business Innovation –...

insurance sales skills
Link to: 3 Skills Every New Agent Should Master

3 Skills Every New Agent Should Master

9 tips for creating engaging client webinars
Link to: 9 Tips for Creating Engaging Client Presentations

9 Tips for Creating Engaging Client Presentations

Latest Articles

Health insurance questions to ask clients
  • Broker Basics

Quoting Health Insurance for Clients: 7 Questions to Ask

/ Alex Strautman

To help your clients match their needs – and those of their employees – to an employer-sponsored health plan that’s a good fit, it’s important to ask the right questions....
Understand Health Terms
  • Broker Basics

Decoding Health Insurance Jargon for Clients

/ Alex Strautman

Understanding health insurance can be a challenge, especially given the industry’s love for acronyms and jargon. Yell® Business, known for their work with the Yellow Pages, conducted an analysis earlier...
How to be authentic when selling
  • Sales & Marketing Tips

Avoiding Sales Voice: How to Remain Authentic in Insurance Sales

/ Alex Strautman

There are many reasons why a salesperson doesn’t always close the deal. They may lack the right portfolio. They may use the wrong approach. They may be unable to establish...
Why Word & Brown? One Reason Is Our Client Experience Team
  • Why Word & Brown

Why Word & Brown? One Reason Is Our Client Experience...

/ Alex Strautman

As an independent health insurance professional, you have a lot of options when it comes to writing and placing your business. As you determine with whom you want to work,...
How To Set Sales KPI's and why they matter (KPIs):
  • Sales & Marketing Tips

How to Set Sales KPIs – and Why They Matter

/ Alex Strautman

Key Performance Indicators (KPIs) are quantifiable measures of performance over a specified period for targeted objectives. Your KPIs provide targets for you, your team, and your organization to strive for...
3 Tips to Creating a Tag Line for Your Agency
  • Sales & Marketing Tips

3 Tips to Creating a Tag Line for Your Agency

/ Alex Strautman

Do you have a tag line for your agency? Do your competitors? If you’re a Word & Brown partner, you know we have one. It’s “Service of Unequalled Excellence.” It...
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