The Insurance Broker Blog | Word & Brown General Agency

Sales & Marketing Tips

3 Skills Every New Agent Should Master

March 29, 2024

Health insurance questions to ask clients

Broker Basics

Quoting Health Insurance for Clients: 7 Questions to Ask

March 22, 2024

9 tips for creating engaging client webinars

Expert Ave.

9 Tips for Creating Engaging Client Presentations

March 22, 2024

Why Word & Brown

Why Word & Brown? One Reason Is Our Client Experience...

March 13, 2024

Latest Articles

Broker Basics

Decoding Health Insurance Jargon for Clients

March 22, 2024 / Alex Strautman

Understanding health insurance can be a challenge, especially given the industry’s love for acronyms and jargon. Yell® Business, known for their work with the Yellow Pages, conducted an analysis earlier...

Sales & Marketing Tips

Avoiding Sales Voice: How to Remain Authentic in Insurance Sales

March 21, 2024 / Alex Strautman

There are many reasons why a salesperson doesn’t always close the deal. They may lack the right portfolio. They may use the wrong approach. They may be unable to establish...

Sales & Marketing Tips

How to Set Sales KPIs – and Why They Matter

February 28, 2024 / Alex Strautman

Key Performance Indicators (KPIs) are quantifiable measures of performance over a specified period for targeted objectives. Your KPIs provide targets for you, your team, and your organization to strive for...

Sales & Marketing Tips

3 Tips to Creating a Tag Line for Your Agency

February 26, 2024 / Alex Strautman

Do you have a tag line for your agency? Do your competitors? If you’re a Word & Brown partner, you know we have one. It’s “Service of Unequalled Excellence.” It...

Expert Ave.

The Benefits of Implementing a Robust CRM System

February 20, 2024 / Alex Strautman

As we’ve discussed in a few prior posts over the years, Customer Relationship Management (CRM) is important to every business. But it can be especially important for insurance sales professionals....

Why Word & Brown

Why Word & Brown? 5 Ways W&B Makes Insurance Selling...

February 10, 2024 / Staff Writer

Navigating the world of selling insurance can feel like a maze, right? We totally get it. That’s where Word & Brown comes in. We’re more than just a business –...