Sales & Marketing Tips

How to be authentic when selling

Avoiding Sales Voice: How to Remain Authentic in Insurance Sales

There are many reasons why a salesperson doesn’t always close the deal. They may lack the right portfolio. They may use the wrong approach. They may be unable to establish...

How To Set Sales KPI's and why they matter (KPIs):

How to Set Sales KPIs – and Why They Matter

Key Performance Indicators (KPIs) are quantifiable measures of performance over a specified period for targeted objectives. Your KPIs provide targets for you, your team, and your organization to strive for...

3 Tips to Creating a Tag Line for Your Agency

3 Tips to Creating a Tag Line for Your Agency

Do you have a tag line for your agency? Do your competitors? If you’re a Word & Brown partner, you know we have one. It’s “Service of Unequalled Excellence.” It...

Creating a catchphrase

Tips for Crafting an Effective Insurance Sales Catchphrase

Getting into the complex realm of insurance sales can sometimes feel like wandering through a maze. However, with the right strategies, you can turn this complex journey into a rewarding...

5 Ways Health Insurance brokers can diversify their portfolio

New Year, New You: New Year New You!: 5 Ways...

It’s 2024! The year of the dragon in the Chinese horoscope. Did you make any resolutions for the new year? What’s on your agenda for the next 12 months? If...

Selling Insurance Products

The Importance of Product Knowledge for Insurance Agents

The health insurance marketplace is constantly changing. It doesn’t matter whether your focus is on Individual and Family Plan (IFP) sales, small businesses, or employee benefits for large, national enterprises....

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