Digital Marketing News – January 2018

Here’s How the Google Speed Update Could Impact Your Site (& AdWords Account)

Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already advertising to prospects on mobile devices—or you have an organic search presence of any kind—you’re going to want to pay attention.

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3 Ways to Build Your Brand Identity Using Content Marketing

Copy and paste articles you’ve written, along with articles from your competitors, into Word documents. Print out the documents and lay them side by side. Now, can you identify your content from the competition’s without the aid of any logos or company names?

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7 Email Trends to Watch In 2018

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails sent every day (a 5 percent increase from previous years), email continues to play an important role in brands’ marketing strategies and is the digital linchpin for the consumer.

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An Investigation Into Google’s Maccabees Update

December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ, SER).

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The Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience

Mark Zuckerberg announced a massive shift in what Facebook’s 2 billion users will see on their news feeds: fewer posts from businesses and media companies, and more from friends and family.

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