Digital Marketing News – January 2018
Posted: January 31, 2018 by Staff Writer
Here’s How the Google Speed Update Could Impact Your Site (& AdWords Account)
Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already advertising to prospects on mobile devices—or you have an organic search presence of any kind—you’re going to want to pay attention.
3 Ways to Build Your Brand Identity Using Content Marketing
Copy and paste articles you’ve written, along with articles from your competitors, into Word documents. Print out the documents and lay them side by side. Now, can you identify your content from the competition’s without the aid of any logos or company names?
7 Email Trends to Watch In 2018
2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails sent every day (a 5 percent increase from previous years), email continues to play an important role in brands’ marketing strategies and is the digital linchpin for the consumer.
An Investigation Into Google’s Maccabees Update
December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ, SER).
The Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience
Mark Zuckerberg announced a massive shift in what Facebook’s 2 billion users will see on their news feeds: fewer posts from businesses and media companies, and more from friends and family.
More Californians and Nevadans Getting Health Coverage
Posted: August 25, 2021 | Industry News
With an expansion of health insurance subsidies included in the American Rescue Plan (ARP) Act authorized by Congress and signed into law by President...
Easily Earn CE Credits Online to Maintain Your Insurance License
Posted: July 27, 2021 | Technology
The shutdown of the economy and cessation of most in-person training events targeting health insurance brokers in response to COVID-19 has prompted many to...
IRS Announces Extended Carrier Reporting Deadline
Posted: June 29, 2021 | Compliance
6055 and 6056 Reporting Good news! On Monday, 12/28/2015, the Internal Revenue Service (IRS) released Notice 2016-4, which announces an extended deadline for carriers...
Customize Your Enrollment Solution
Posted: June 28, 2021 | Technology
Consider customizing your EaseCentral portal – it’s easy and is a great way to create a custom experience for your clients and their employees....
Test Your ACA Knowledge – Question 2
Posted: June 27, 2021 | Compliance
Name two of the 10 Essential Health Benefits of the ACA. Ambulatory patient services Emergency services Hospitalization (like surgery and overnight stays) Pregnancy, maternity,...