Sales & Marketing Tips Archives | The Insurance Broker Blog

Insurance broker working at a desk reviewing case submissions, illustrating how Word & Brown's back-office support and carrier escalation services save independent agents time

Sales & Marketing Tips

Stop Being “Caller 42” in the Queue – Why You...

March 31, 2026 / Alex Strautman

Your wait online or on the phone may not be as long as your wait in the TSA line at the airport these days. However, brokers are increasingly frustrated by...

Sales & Marketing Tips

Word & Brown Back-Office Support Can Save You 10 Hours...

March 27, 2026 / Alex Strautman

It’s time to stop fighting the bureaucracy alone. Many in the insurance business believe it has never been harder to get the information you need to serve your clients. Broken...

Sales & Marketing Tips

5 Tips to Help You Find a Health Insurance Sales...

February 20, 2026 / Alex Strautman

Why Mentorship Matters in Health Insurance Sales New health insurance brokers often feel like they are alone on an island. But being an independent sales professional doesn’t mean that you...

Sales & Marketing Tips

7 Ways to Help Clients Manage Health Insurance Costs

February 15, 2026 / Alex Strautman

With employers facing higher health insurance and employee benefits costs in 2026, many groups are looking for practical ways to save. As a broker, you can guide them toward strategies...

Sample 2026 Small Group Prospecting Script

Sales & Marketing Tips

Tips For Creating a 2026 Small Group Prospecting Script

January 28, 2026 / Alex Strautman

Prospecting is an important part of your job as a health insurance sales professional. Some might say it’s the lifeblood of business growth. Building a consistent pipeline of potential clients...

Sales & Marketing Tips

7 Strategies for Brokers to Grow Sales in 2026

January 22, 2026 / Alex Strautman

The start of the new year gives you an opportunity to shake up your sales – and consider a new approach for 2026. Of course, that doesn’t mean you have...