Sales & Marketing Tips Archives | The Insurance Broker Blog

Storytelling to build client connections and increase sales

Sales & Marketing Tips

Storytelling Can Help You Build a Stronger Client Connection and...

June 13, 2023 / Alex Strautman

Some of the most successful sales people in the world use storytelling to help them build a stronger connection with their clients and prospects – and increase their opportunities for...

Sales & Marketing Tips

Seeing the Benefits of Adding Vision Insurance to Your Portfolio

June 9, 2023 / Staff Writer

If you’re not already selling Vision Insurance, there are four good reasons to consider it. Low market penetration: In 2017, Zenefits reported that just over one-third (36%) of employers offered...

Sales & Marketing Tips

Breaking Down the Elements of a Group Health Insurance Quote...

May 25, 2023 / Alex Strautman

Whether you’re quoting Small Group or Large Group, Word & Brown is committed to making it easy for you. It all starts with essential group information, including: Company name, address,...

Sales & Marketing Tips

Establishing Your Agency’s Unique Value Proposition

May 19, 2023 / Alex Strautman

When you’re first starting out as a new health insurance broker or agency, it’s sometimes a challenge to stand out from the crowd. Whatever market you’re in, you are not...

Sales & Marketing Tips

Tips to Give Your Prospect List a Spring Cleaning

April 27, 2023 / Alex Strautman

“Spring cleaning” is the annual practice of thoroughly cleaning a house or apartment in celebration of the new season. It dates to the time when homes were heated with burning...

Sales & Marketing Tips

3 Things That Make Selling Health Insurance Hard

March 31, 2023 / Alex Strautman

If you’re considering a career in health insurance sales, it’s important to be realistic about your chances for success. Is selling health insurance hard? While selling insurance offers many rewards,...