Sales & Marketing Tips Archives | The Insurance Broker Blog

Sales & Marketing Tips

Financial Planning ABCs and Adopting Sound Business Practices to Succeed...

March 21, 2025 / Alex Strautman

When you’re just starting out as an insurance agent, it’s not always obvious what your priorities should be. After you earn your license, pick your market niche, and set up...

Sales & Marketing Tips

Creating an Insurance Sales Referral Program: 5 Ideas

March 18, 2025 / Alex Strautman

When you think about cost-effective marketing, you probably think about using email, search engine optimization (SEO), content marketing, social media, and blogging. But you shouldn’t overlook referrals. According to the...

Sales & Marketing Tips

Traditional Meets Digital: Combining Different Approaches Can Boost Your Insurance...

March 15, 2025 / Alex Strautman

As part of your outreach to prospects and clients to promote employee benefits and increase sales, it’s essential that you combine the strengths of traditional marketing with digital marketing. Doing...

Sales & Marketing Tips

Using a Sense of Urgency to Close More Often: 3...

February 25, 2025 / Alex Strautman

Have you heard? Urgency sells. Here are three strategies to leverage urgency as a part of your sales discussions with prospects and clients. Overcome overthinking: A common objection voiced by...

Sales & Marketing Tips

10 Insurance Lead Generation Tips for Brokers

January 31, 2025 / Staff Writer

It’s been suggested many times that health insurance sells itself. Individuals, families, and employers recognize the value of having insurance, and they’re eager to buy. The reality is that costs,...

Sales & Marketing Tips

Creating an Insurance Event Marketing Program

January 20, 2025 / Alex Strautman

There are plenty of ways you can generate leads and promote your insurance agency. Website SEO optimization. Outreach to existing customers to generate referrals. Claiming and utilizing your Google business...