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A Broker's Guide to Client Retention: Preparing for the Renewal Conversation
  • Sales & Marketing Tips

A Broker’s Guide to Client Retention: Preparing for the Renewal...

/ Alex Strautman

As mentioned in another recent W&B blog this month, one of the biggest concerns for brokers is client retention. Today’s employee benefits marketplace is changing. Brokers and clients are seeing...
9 Common Employer Objections to Offering Group Health Insurance
  • Sales & Marketing Tips

9 Common Employer Objections to Offering Group Health Insurance

/ Alex Strautman

There are multiple objections you might encounter when reaching out to employers about offering group health insurance. Are you prepared with answers to these nine common employer objections? The 9...
  • Sales & Marketing Tips

5 Tactics to Become an Economically Resilient Insurance Broker in...

/ Alex Strautman

Ten percent of insurers are proposing rate increases of 20% — and more – in 2026. To be able to help your clients respond, it’s important you know about options...
  • Sales & Marketing Tips

Recession-Proof Your Portfolio: How Ancillary Benefits Can Boost Client Retention

/ Alex Strautman

Why the Ancillary Benefits Market Is Growing Ancillary benefit sales are growing. Projected compound annual growth is more than nine percent through 2027-2028. Employer-sponsored benefits and Medicare gap coverage accounted...
  • Sales & Marketing Tips

Creating Communication Kits Can Help Answer Clients’ Questions

/ Alex Strautman

Part of your responsibility in serving the needs of your clients is helping them understand their options. You want to ensure they are realistic when evaluating their plan choices. And,...
Insurance broker working at a desk reviewing case submissions, illustrating how Word & Brown's back-office support and carrier escalation services save independent agents time
  • Sales & Marketing Tips

Stop Being “Caller 42” in the Queue – Why You...

/ Alex Strautman

Your wait online or on the phone may not be as long as your wait in the TSA line at the airport these days. However, brokers are increasingly frustrated by...
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