Sales & Marketing Tips Archives | The Insurance Broker Blog

Sales & Marketing Tips

Dos and Don’ts for Your First Open Enrollment: 6 Tips

October 29, 2025 / Alex Strautman

When you’re first starting out as a health insurance sales professional, the idea of your first open enrollment (OE) can be intimidating. Below are six open enrollment tips for insurance...

Sales & Marketing Tips

How Inflation and Rising Costs Are Changing the Way Clients...

October 29, 2025 / Alex Strautman

There’s a spike forecast for group health insurance premiums for 2026. That is driving more employers to reconsider their options. Projections vary, but Pricewaterhousecoopers (PwC) is anticipating an 8.5% increase....

Sales & Marketing Tips

5 Cost Containment Strategies: Helping Clients Manage Rising Health Insurance...

September 29, 2025 / Alex Strautman

Many insurance industry analysts are expecting an increase of 6.5% to 9% in health care insurance costs in 2026. Increasing drug costs and hospital cost pressures are among contributing factors...

Sales & Marketing Tips

How to Find Your Insurance Niche: 7 Tips

September 25, 2025 / Alex Strautman

When you begin working as a health insurance sales professional, many agents and brokers find it helpful to carve out their own niche in the business. To help you get...

Sales & Marketing Tips

Adapting to Change: How Word & Brown Helps Brokers Stay...

August 28, 2025 / Alex Strautman

The insurance marketplace is constantly evolving. Some market shifts are in response to legislative changes. Think about California’s recent mandate on in vitro fertilization benefits – now set for early...

Sales & Marketing Tips

How to Build Your Book of Business as a New...

August 26, 2025 / Staff Writer

Whether you’re in your first year as a health insurance sales professional, or you are a long-time insurance industry veteran, a constant challenge can be building your block of business....