Sales & Marketing Tips Archives | The Insurance Broker Blog

Sales & Marketing Tips

5 Cost Containment Strategies: Helping Clients Manage Rising Health Insurance...

September 29, 2025 / Alex Strautman

Many insurance industry analysts are expecting an increase of 6.5% to 9% in health care insurance costs in 2026. Increasing drug costs and hospital cost pressures are among contributing factors...

Sales & Marketing Tips

How to Find Your Insurance Niche: 7 Tips

September 25, 2025 / Alex Strautman

When you begin working as a health insurance sales professional, many agents and brokers find it helpful to carve out their own niche in the business. To help you get...

Sales & Marketing Tips

Adapting to Change: How Word & Brown Helps Brokers Stay...

August 28, 2025 / Alex Strautman

The insurance marketplace is constantly evolving. Some market shifts are in response to legislative changes. Think about California’s recent mandate on in vitro fertilization benefits – now set for early...

Sales & Marketing Tips

How to Build Your Book of Business as a New...

August 26, 2025 / Staff Writer

Whether you’re in your first year as a health insurance sales professional, or you are a long-time insurance industry veteran, a constant challenge can be building your block of business....

Sales & Marketing Tips

Your First Year as a Broker: What to Expect and...

July 31, 2025 / Alex Strautman

Your first year as a health insurance professional can be challenging, but also rewarding. There’s nothing quite like the feeling of fulfillment when you’re able to help a business and...

Sales & Marketing Tips

Do’s and Don’ts: 9 Networking Tips for Insurance Brokers

July 30, 2025 / David Parker

Networking is essential for career growth and advancement – and for personal and professional development. In today’s business world, having a strong network offers you a significant professional advantage. It...