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Sales & Marketing Tips

  • Sales & Marketing Tips

Recession-Proof Your Portfolio: How Ancillary Benefits Can Boost Client Retention

/ Alex Strautman

Why the Ancillary Benefits Market Is Growing Ancillary benefit sales are growing. Projected compound annual growth is more than nine percent through 2027-2028. Employer-sponsored benefits and Medicare gap coverage accounted...
  • Sales & Marketing Tips

Creating Communication Kits Can Help Answer Clients’ Questions

/ Alex Strautman

Part of your responsibility in serving the needs of your clients is helping them understand their options. You want to ensure they are realistic when evaluating their plan choices. And,...
Insurance broker working at a desk reviewing case submissions, illustrating how Word & Brown's back-office support and carrier escalation services save independent agents time
  • Sales & Marketing Tips

Stop Being “Caller 42” in the Queue – Why You...

/ Alex Strautman

Your wait online or on the phone may not be as long as your wait in the TSA line at the airport these days. However, brokers are increasingly frustrated by...
Word & Brown Back-Office Support Can Save You 10 Hours a Week Every Week – Find Out How
  • Sales & Marketing Tips

Word & Brown Back-Office Support Can Save You 10 Hours...

/ Alex Strautman

It’s time to stop fighting the bureaucracy alone. Many in the insurance business believe it has never been harder to get the information you need to serve your clients. Broken...
Health Insurance Mentor
  • Sales & Marketing Tips

5 Tips to Help You Find a Health Insurance Sales...

/ Alex Strautman

Why Mentorship Matters in Health Insurance Sales New health insurance brokers often feel like they are alone on an island. But being an independent sales professional doesn’t mean that you...
  • Sales & Marketing Tips

7 Ways to Help Clients Manage Health Insurance Costs

/ Alex Strautman

With employers facing higher health insurance and employee benefits costs in 2026, many groups are looking for practical ways to save. As a broker, you can guide them toward strategies...
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