Sales & Marketing Tips Archives | The Insurance Broker Blog

How Can Insurance Brokers Use Social Media to Generate Leads?

Sales & Marketing Tips

50+ Simple Social Media Prospecting Tips for Health Insurance Brokers

August 27, 2026 / Kalup Alexander

Let’s be honest: you didn’t get into insurance to become a full-time content creator or mess around with complicated software, automation tools, or marketing funnels. Heck, you probably got into health...

3 Tips for Simplifying Your Client Presentations

Sales & Marketing Tips

3 Tips to Presenting Multiple Health Plan Options Without Overwhelming...

August 7, 2026 / Alex Strautman

As Q4 and peak season approach, now is probably a good time to remind you of five ways you can present multiple plans options to your clients without overwhelming them....

Sales & Marketing Tips

5 Signs It’s Time to Redesign Your Insurance Website

July 27, 2026 / Kalup Alexander

If you haven’t updated your website recently, it may be time to take a closer look. You need to evaluate whether your site is doing its job effectively. Is it...

Sales & Marketing Tips

A Checklist for Your First Small Business Open Enrollment

July 16, 2026 / Alex Strautman

A health insurance open enrollment period is the specific time each year when employees of your small business clients can make changes to their current health coverage or sign up...

Sales & Marketing Tips

A Broker’s Guide to Client Retention: Preparing for the Renewal...

June 30, 2026 / Alex Strautman

As mentioned in another recent W&B blog this month, one of the biggest concerns for brokers is client retention. Today’s employee benefits marketplace is changing. Brokers and clients are seeing...

Sales & Marketing Tips

9 Common Employer Objections to Offering Group Health Insurance

June 14, 2026 / Alex Strautman

There are multiple objections you might encounter when reaching out to employers about offering group health insurance. Are you prepared with answers to these nine common employer objections? The 9...