Expert Ave. Archives | The Insurance Broker Blog

Insurance broker asking a small business client questions to build trust during a benefits meeting

Expert Ave.

What Brokers Get Wrong About Building Trust With Small Business...

August 27, 2026 / Jim Pippins

If you’ve been working in health insurance sales for a while, you may think you know the best ways to nurture your client relationships. Unfortunately, it’s possible you’re wrong. To...

Expert Ave.

Everybody Loves a Good Health Insurance Joke, Right?

July 25, 2026 / Alex Strautman

The health insurance business is usually no laughing matter. We often deal with clients’ health challenges, claims, provider access issues, and so much more. However, it’s important to recognize the...

Expert Ave.

What Brokers Need to Tell Clients Now About Rising Health...

June 20, 2026 / Cindy West

As you know all too well, health care costs are rising. KFF says employers’ premium increases are averaging between six and 10 percent this year. A few businesses have experienced...

Expert Ave.

How Word & Brown’s Personal Carrier Relationships Help Brokers Close...

May 28, 2026 / Jim Pippins

The insurance industry is changing. More and more often, tech – including Artificial Intelligence (AI) – is transforming processes used by brokers, carriers, medical providers, and others. That can be...

Expert Ave.

Understanding Network Adequacy Changes – and Potential Impact on Clients

April 10, 2026 / Cindy West

Health care network concerns are real. There are many potential issues for your clients. “Ghost networks” is one. (That’s when directories list providers are not actually available to patients.) Others...

Expert Ave.

How Brokers Can Respond to the Health Insurance Trust Crisis

March 11, 2026 / Nick Bramson

Research by Forrester in 2025 found low trust among consumers for health insurers. In fact, only about half of customers (54%) describe their health insurers as trustworthy. Even fewer insured...