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Client Relationship Building and Prospecting New Clients
  • Sales & Marketing Tips

Understanding the Difference Between Client Relationship Building and Prospecting for...

/ Alex Strautman

Building a relationship with your business clients is important to your ongoing sales, service, and renewals. However, in spite of what you may think – or may have read elsewhere...
Outreach sales ideas
  • Sales & Marketing Tips

5 Outreach Ideas to Make Your Agency a Local Celebrity...

/ Alex Strautman

Whether you’re a long-time insurance sales professional or you’ve been in the business only a short time, if you’re like other insurance brokers, you are always looking for new methods...
Broker Commissions Insurance Sales
  • Sales & Marketing Tips

Understanding Agent and Broker Commissions on Insurance Sales

/ Alex Strautman

As an insurance agent or broker, you earn a commission on each product you sell – whether your focus is on Individual & Family Plan (IFP) sales, Small Group Medical...
  • Expert Ave.

A Tip for Brokers on Marketing Your Agency

/ Paulette Neves

  If you want to expand and enhance your marketing in 2020, Word & Brown’s partnership with Broker Pop can help you build your business and increase your sales. The...
  • Sales & Marketing Tips

Marketing Tools for Insurance Agents

/ Staff Writer

Broker Pop: Marketing Support for Insurance Agents If you want to expand your marketing efforts, Broker Pop can help. Word & Brown selected Broker Pop as our partner because the...
  • Sales & Marketing Tips

Attract and Retain More Customers With Personalization

/ Staff Writer

  It’s been said for years that mass marketing is on its way out. Personalization has become commonplace, and in order to compete effectively, it is important you embrace personalization...
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