If you’ve been selling health insurance for a while, you’ve probably lost an occasional sale to a competitor. It could happen for a variety of reasons. However, if it’s happening with greater frequency, it might be time to expand your portfolio.
Consider the following signs.
1: You are being asked for products you don’t sell.
Maybe you have a small business client looking for a PPO with specific network participants. Or, perhaps, you have a Small Group that has grown and is now a larger business, and you’ve never written a Large Group case.
2: Your clients are leaving you for other brokers.
This could be a product issue, or it may be service related. Maybe your competition is offering a value-added benefit that you don’t.
3: You’re encountering challenges in serving your clients’ needs.
Your clients’ employees are all looking for different types of health coverage. Some may want a PPO, while others want an EPO, an HMO, or a High Deductible Health Plan. How can you address all of their needs through a single offering? Contrary to what you might think, it is possible.
The best place to start to address these challenges (and others) is to talk with your Word & Brown representative.
Whether you’re doing business in California, Nevada, or both, Word & Brown has the carrier, product, and service portfolio you need to compete effectively in today’s employee benefits marketplace.
When it comes to Medical, we work with more than 20 different Small Group carriers and administrators in California, 15 Large Group carriers and administrators, and dozens of Ancillary providers. We’re your one-stop GA.
In Nevada, our carrier and administrator roster includes more than a dozen Small Group providers, nine Large Group sources, and two dozen-plus Ancillary suppliers.
We have connections with the brand-name companies you would expect – plus many others. That makes it easier for you to find the right match to address your clients’ specific needs. Our diverse portfolio opens the door to you for increased cross-selling opportunities.
It doesn’t stop there! We also offer your clients access to valuable administrative services and no-cost extras – which can help you enhance your service and boost your client bond. These include but are not limited to:
• Self-Funding and Level Funding programs
• Account-based plans (HSAs, HRAs, FSAs, and POP)
• COBRA administration partners
• ACA and ERISA compliance resources
• Employee online enrollment, onboarding, and benefits management tools
Ask for details about what you and your groups might qualify for at little or no cost.
Here for you for more than 35 years. Word & Brown has been working with brokers to help you write more and earn more since 1985. We’re a leader known for our innovation and our unparalleled commitment to Service of Unequalled Excellence.
If you’re not already doing business with us, call us today at 800-869-6989, or fill out our online form to get started. If we are already partnering with you, but you want to know about how we can help you expand your portfolio – and your earnings potential – call or email your Word & Brown rep.
