Why Word & Brown? Because We Elevate Broker-Client Relationships

Insurance Business growth

The Word & Brown General Agency was established nearly 40 years ago, in 1985. It was co-founded by John M. Word and Edward J. “Rusty” Brown, insurance sales professionals eager to address the challenges brokers faced when helping their small business clients shop for health insurance.

Back in the 1980s, different insurers’ underwriting guidelines were not integrated and that made it difficult to easily compare plans. John and Rusty knew there was a better way to help brokers meet the diverse needs of their clients. They built Quot-O-Matic®, a revolutionary technology platform that transformed Small Group quoting. It combined rates and benefits with carriers’ underwriting guidelines. Quot-O-Matic streamlined small business quoting for California brokers at no cost. It was the first of many insurance industry innovations developed by Word & Brown in its efforts to elevate broker-client relationships.

The Word & Brown General Agency’s commitment to providing brokers with the tools, resources, and support needed to serve the diverse needs of businesses and their employees has not changed. Today, more than ever before, you can count on Word & Brown to help you nurture your client relationships, grow your business, and empower you to earn more.

A Team Backing You Up

When you work with Word & Brown, not only do you have a dedicated team of sales professionals behind you, but you also have an entire organization working with your (and your clients’) best interests in mind.

Growth and Business Development

This W&B team is comprised of Underwriting, Strategic Partnerships, and Client Experience professionals. They strategize with you on the best-possible options for your group clients. They’ll deliver side-by-side plan comparisons with highlighted differences (current vs. alternatives) and assist you with presentation-ready proposals, multilingual enrollment assistance (in California), and clean case submissions to carriers. Our solid, long-term relationships mean we can help you get the exceptions and special approvals you and your clients are seeking. For Large Groups, we also negotiate rates with carriers on your behalf.

Client Experience is your single point of contact when you’re looking for the right answers to a roster of topics – helping enhance customer service, improve client retention, and respond to general group, plan, and coverage change inquiries as well as questions regarding technology, provider searches, billing, claims, and commissions.

Technology and Innovation

This team leads W&B’s initiatives aligned with our evolving digital technologies transformation. That includes the development and refinement of digital journeys across the web, apps focusing on customer engagement throughout the customer lifecycle, and API integration initiatives with our carrier, vendor, and agency partners. Our focus is ensuring process efficiency gains, adoption of industry-leading tech tools, launching innovative products, streamlining enrollment and other processes, and maximizing broker opportunities.


Our Compliance team is here to assist with compliance-related matters, employer reporting, and complex regulations. They make complicated issues seem simple, with valuable resources and answers to your specific questions. We can help you navigate the uncertainty of state and federal laws affecting you, your clients, and their employees.

You can also count on our Compliance team to help you stay up to date on industry news, trends, training, and education. You can annually earn up to half of the 24 Continuing Education (CE) Credits required by the California Department of Insurance (during each two-year license term) during our online Week of Webinars.

A Partner You Can Rely On

For decades, brokers have relied on Word & Brown for everything needed to strengthen existing client relationships and prospect for new ones. We offer a diverse product and service portfolio to help you grow your business – backed by our legendary Service of Unequalled Excellence.

Whether your focus is Small Groups, Large Groups, Individual & Family Plans (in California), or some combination of plans, we’re ready to assist. When you partner with us, we work as an extension of your business – saving you time and money in your day-to-day operations.

Contact your Word & Brown representative today to discuss how we can help you elevate your client relationships – so you can write more, renew more, and earn more. If you are not yet working with us, call 800-869-6989 or sign up using our online registration form.


How Much Can You Earn as an Insurance Broker?

Find out what you can be earning as an insurance agent in our handy, up-to-date salary guide. Produced by our in-house experts, this resource is bound to help you in advancing your career.

Word & Brown Salary Guide