Alex Strautman, Author at The Insurance Broker Blog

Why Word & Brown

Inside Word & Brown’s Personalized Service: Helping Brokers Succeed

February 4, 2025 / Alex Strautman

Insurance broker success depends on many things. These include: 1) your ability to communicate with prospects and customers; 2) a focus on relationship building, establishing trust, and delivering top-notch customer...

Sales & Marketing Tips

10 Insurance Lead Generation Tips for Brokers

January 31, 2025 / Alex Strautman

It’s been suggested many times that health insurance sells itself. Individuals, families, and employers recognize the value of having insurance, and they’re eager to buy. The reality is that costs,...

Sales & Marketing Tips

Creating an Insurance Event Marketing Program

January 20, 2025 / Alex Strautman

There are plenty of ways you can generate leads and promote your insurance agency. Website SEO optimization. Outreach to existing customers to generate referrals. Claiming and utilizing your Google business...

Broker Basics

Discover New Sales Opportunities in Senior Insurance Markets

January 16, 2025 / Alex Strautman

According to the California Department of Health Care Services (DHCS), California had 6.5 million Medicare beneficiaries in 2021. More than two-thirds (68.1%) were ages 65-79; 11.3% were under age 65;...

Why Word & Brown

Drive New 2025 Commissions with Sales Support from Word &...

January 14, 2025 / Alex Strautman

One of the many reasons that so many California and Nevada brokers choose Word & Brown as their preferred General Agency partner is we give them unmatched resources to take...

Sales & Marketing Tips

Increase Your Commissions by Selling Disability Insurance

December 11, 2024 / Alex Strautman

If you are looking for another way to address more of your clients’ needs – and increase your commissions in 2025 – it might be time to consider selling disability...