Author: Alex Strautman

Finding your niche with insurance sales products

Finding Your Niche: Specialization vs. Generalization

If you’re just starting your career as an insurance sales professional, it’s important to decide whether you want to specialize in one specific segment of our business, or whether you...

Health Insurance Checklist

Spring Cleaning: A Seasonal Client Review Checklist

A good business practice to consider as part of your annual or semi-annual prospect and client meetings is a coverage review checklist. Whether your focus is Small Group, Large Group,...

Broker Sales Tactics

Broker Differentiation: Standing Out in a Competitive Market

Working as an insurance sales professional can be a very rewarding experience. It offers both financial rewards and a sense of fulfillment when you’re able to help others get the...

Why Word & Brown? 38+ Years of Business Innovation – and More

Why Word & Brown? 38+ Years of Business Innovation –...

John Word and Rusty Brown started the Word & Brown General Agency in 1985. As insurance sales professionals, they understood the challenges involved in preparing health insurance proposals for small...

insurance sales skills

3 Skills Every New Agent Should Master

It’s generally agreed that to be successful in health insurance and employee benefits sales, you need to possess some, if not all, of the following qualities: • Good sales abilities...

Health insurance questions to ask clients

Quoting Health Insurance for Clients: 7 Questions to Ask

To help your clients match their needs – and those of their employees – to an employer-sponsored health plan that’s a good fit, it’s important to ask the right questions....

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