Alex Strautman, Author at The Insurance Broker Blog

Sales & Marketing Tips

5 Cost Containment Strategies: Helping Clients Manage Rising Health Insurance...

September 29, 2025 / Alex Strautman

Many insurance industry analysts are expecting an increase of 6.5% to 9% in health care insurance costs in 2026. Increasing drug costs and hospital cost pressures are among contributing factors...

Sales & Marketing Tips

How to Find Your Insurance Niche: 7 Tips

September 25, 2025 / Alex Strautman

When you begin working as a health insurance sales professional, many agents and brokers find it helpful to carve out their own niche in the business. To help you get...

Expert Ave.

How Partnering With Word & Brown Makes a Difference: 6...

September 22, 2025 / Alex Strautman

Word & Brown has been partnering with insurance brokers for more than 40 years. We have earned a reputation as a valuable resource that can help brokers achieve more and...

Expert Ave.

The Power of Active Listening: Why Your Ears Are Your...

September 19, 2025 / Alex Strautman

Whether you’ve been a licensed insurance professional for 10 days or 10 years, you know how important listening is in sales. It helps you nurture trust with your customers, uncover...

Why Word & Brown

Word & Brown Supports Brokers After the Sale – With...

August 29, 2025 / Alex Strautman

To succeed in a competitive employee benefits marketplace, you need to differentiate yourself and your agency. But how can you do that? One way is to partner with a General...

Sales & Marketing Tips

Adapting to Change: How Word & Brown Helps Brokers Stay...

August 28, 2025 / Alex Strautman

The insurance marketplace is constantly evolving. Some market shifts are in response to legislative changes. Think about California’s recent mandate on in vitro fertilization benefits – now set for early...