Alex Strautman, Author at The Insurance Broker Blog

Sales & Marketing Tips

A Broker’s Guide to Client Retention: Preparing for the Renewal...

June 30, 2026 / Alex Strautman

As mentioned in another recent W&B blog this month, one of the biggest concerns for brokers is client retention. Today’s employee benefits marketplace is changing. Brokers and clients are seeing...

Common Objections to Group Health Coverage

Broker Basics

HMOs vs. PPOs vs. EPOs vs. HDHPs: The Health Plan...

June 26, 2026 / Alex Strautman

Today’s health insurance marketplace can be confusing. That applies not only to consumers but to those who work in the health insurance industry as well as related fields. To help...

Why Word & Brown

Why Brokers Working With a General Agent Retain More Business...

June 15, 2026 / Alex Strautman

Why Health Insurance Brokers Lose Clients — and How to Stop It A big concern for brokers is client churn, especially at renewal. Whether it’s due to increasing rates or...

Sales & Marketing Tips

9 Common Employer Objections to Offering Group Health Insurance

June 14, 2026 / Alex Strautman

There are multiple objections you might encounter when reaching out to employers about offering group health insurance. Are you prepared with answers to these nine common employer objections? The 9...

Sales & Marketing Tips

5 Tactics to Become an Economically Resilient Insurance Broker in...

May 16, 2026 / Alex Strautman

Ten percent of insurers are proposing rate increases of 20% — and more – in 2026. To be able to help your clients respond, it’s important you know about options...

Why Word & Brown

4 Reasons Why Word & Brown’s Regional Insurance Sales Expertise...

May 12, 2026 / Alex Strautman

We get it. When it comes to serving the needs of small business clients, you may think bigger is better. Maybe you believe a national partner is a better way...