Alex Strautman, Author at The Insurance Broker Blog

Sales & Marketing Tips

Traditional Meets Digital: Combining Different Approaches Can Boost Your Insurance...

March 15, 2025 / Alex Strautman

As part of your outreach to prospects and clients to promote employee benefits and increase sales, it’s essential that you combine the strengths of traditional marketing with digital marketing. Doing...

Sales & Marketing Tips

Using a Sense of Urgency to Close More Often: 3...

February 25, 2025 / Alex Strautman

Have you heard? Urgency sells. Here are three strategies to leverage urgency as a part of your sales discussions with prospects and clients. Overcome overthinking: A common objection voiced by...

Why Word & Brown

Inside Word & Brown’s Personalized Service: Helping Brokers Succeed

February 4, 2025 / Alex Strautman

Insurance broker success depends on many things. These include: 1) your ability to communicate with prospects and customers; 2) a focus on relationship building, establishing trust, and delivering top-notch customer...

Sales & Marketing Tips

Creating an Insurance Event Marketing Program

January 20, 2025 / Alex Strautman

There are plenty of ways you can generate leads and promote your insurance agency. Website SEO optimization. Outreach to existing customers to generate referrals. Claiming and utilizing your Google business...

Broker Basics

Discover New Sales Opportunities in Senior Insurance Markets

January 16, 2025 / Alex Strautman

According to the California Department of Health Care Services (DHCS), California had 6.5 million Medicare beneficiaries in 2021. More than two-thirds (68.1%) were ages 65-79; 11.3% were under age 65;...

Why Word & Brown

Drive New 2025 Commissions with Sales Support from Word &...

January 14, 2025 / Alex Strautman

One of the many reasons that so many California and Nevada brokers choose Word & Brown as their preferred General Agency partner is we give them unmatched resources to take...