Alex Strautman, Author at The Insurance Broker Blog

Sales & Marketing Tips

Navigating the Shift to Virtual Selling and Online Platforms in...

June 23, 2024 / Alex Strautman

Whether your focus is health insurance, ancillary insurance, Individual & Family Plan (IFP), or group sales, you have probably noticed an increased emphasis on virtual selling. Things started to shift...

Sales & Marketing Tips

Things to Consider in Creating an Agency Market Position Statement

June 16, 2024 / Alex Strautman

To help your insurance and employee benefits agency, many branding and marketing experts suggest you develop a “positioning statement.” It provides a concise description of how you and your agency...

Broker Basics

Why Q4 Is the Busiest Time of Year for Insurance...

June 16, 2024 / Alex Strautman

According to the Kaiser Family Foundation (KFF), about half of the country’s total population gets their health insurance through their employers. While the Affordable Care Act (ACA) Individual & Family...

Sales & Marketing Tips

Health Insurance Broker License Prep and Exam Tips

June 15, 2024 / Alex Strautman

You’ve decided you’re interested in a new career as a health insurance broker. That’s terrific. To sell insurance in California (or Nevada), you will first need to pass a...

Sales & Marketing Tips

Comparing Small Group vs Large Group Health Insurance

June 11, 2024 / Alex Strautman

Choosing the right health insurance plan can be a complex and daunting task, especially for brokers and agents guiding businesses through their options. It’s important for brokers to understand the...

Why Word & Brown

Why Word & Brown? Because We Elevate Broker-Client Relationships

June 4, 2024 / Alex Strautman

The Word & Brown General Agency was established nearly 40 years ago, in 1985. It was co-founded by John M. Word and Edward J. “Rusty” Brown, insurance sales professionals eager...