Alex Strautman, Author at The Insurance Broker Blog

Sales & Marketing Tips

How to Set Sales KPIs – and Why They Matter

February 28, 2024 / Alex Strautman

Key Performance Indicators (KPIs) are quantifiable measures of performance over a specified period for targeted objectives. Your KPIs provide targets for you, your team, and your organization to strive for...

Sales & Marketing Tips

3 Tips to Creating a Tag Line for Your Agency

February 26, 2024 / Alex Strautman

Do you have a tag line for your agency? Do your competitors? If you’re a Word & Brown partner, you know we have one. It’s “Service of Unequalled Excellence.” It...

Expert Ave.

The Benefits of Implementing a Robust CRM System

February 20, 2024 / Alex Strautman

As we’ve discussed in a few prior posts over the years, Customer Relationship Management (CRM) is important to every business. But it can be especially important for insurance sales professionals....

Sales & Marketing Tips

Tips for Crafting an Effective Insurance Sales Catchphrase

January 29, 2024 / Alex Strautman

Getting into the complex realm of insurance sales can sometimes feel like wandering through a maze. However, with the right strategies, you can turn this complex journey into a rewarding...

5 Ways Health Insurance brokers can diversify their portfolio

Sales & Marketing Tips

New Year, New You: New Year New You!: 5 Ways...

January 19, 2024 / Alex Strautman

It’s 2024! The year of the dragon in the Chinese horoscope. Did you make any resolutions for the new year? What’s on your agenda for the next 12 months? If...

Why Word & Brown

Why Word & Brown? One W&B Advantage is Service

January 10, 2024 / Alex Strautman

For nearly 40 years, health insurance sales professionals have been partnering with Word & Brown to relieve some of the administrative burdens of their jobs. They’ve also been doing it...