Alex Strautman, Author at The Insurance Broker Blog

Expert Ave.

How Partnering With Word & Brown Makes a Difference: 6...

September 22, 2025 / Alex Strautman

Word & Brown has been partnering with insurance brokers for more than 40 years. We have earned a reputation as a valuable resource that can help brokers achieve more and...

Expert Ave.

The Power of Active Listening: Why Your Ears Are Your...

September 19, 2025 / Alex Strautman

Whether you’ve been a licensed insurance professional for 10 days or 10 years, you know how important listening is in sales. It helps you nurture trust with your customers, uncover...

Why Word & Brown

Word & Brown Supports Brokers After the Sale – With...

August 29, 2025 / Alex Strautman

To succeed in a competitive employee benefits marketplace, you need to differentiate yourself and your agency. But how can you do that? One way is to partner with a General...

Sales & Marketing Tips

Adapting to Change: How Word & Brown Helps Brokers Stay...

August 28, 2025 / Alex Strautman

The insurance marketplace is constantly evolving. Some market shifts are in response to legislative changes. Think about California’s recent mandate on in vitro fertilization benefits – now set for early...

Sales & Marketing Tips

Your First Year as a Broker: What to Expect and...

July 31, 2025 / Alex Strautman

Your first year as a health insurance professional can be challenging, but also rewarding. There’s nothing quite like the feeling of fulfillment when you’re able to help a business and...

Sales & Marketing Tips

Personalization in Health Insurance Sales: Tailoring Your Pitch

July 24, 2025 / Alex Strautman

One of the best ways you can develop a personalized sales pitch is by focusing on each client’s specific needs and situation. Below are three suggested steps you may want...