Alex Strautman, Author at The Insurance Broker Blog

Sales & Marketing Tips

3 Tips to Developing a Client-Centric Sales Approach

May 3, 2024 / Alex Strautman

There are many distinct types of sales approaches used by insurance professionals. Some work better than others. Indeed published a list in 2023 about 13 types of sales approaches to...

Broker Basics

Maximize Your Income as a Health Insurance Broker: Essential Strategies...

April 28, 2024 / Alex Strautman

Are you exploring a career transition into becoming a health insurance broker or seeking ways to excel in the employee benefits brokerage field? Understanding the potential income and the daily...

Finding your niche with insurance sales products

Sales & Marketing Tips

Finding Your Niche: Specialization vs. Generalization

April 25, 2024 / Alex Strautman

If you’re just starting your career as an insurance sales professional, it’s important to decide whether you want to specialize in one specific segment of our business, or whether you...

Expert Ave.

Spring Cleaning: A Seasonal Client Review Checklist

April 23, 2024 / Alex Strautman

A good business practice to consider as part of your annual or semi-annual prospect and client meetings is a coverage review checklist. Whether your focus is Small Group, Large Group,...

Broker Basics

Broker Differentiation: Standing Out in a Competitive Market

April 22, 2024 / Alex Strautman

Working as an insurance sales professional can be a very rewarding experience. It offers both financial rewards and a sense of fulfillment when you’re able to help others get the...

Sales & Marketing Tips

Understanding the Difference Between Captive and Independent Health Insurance Agents

April 20, 2024 / Alex Strautman

If you are considering a new career as a health insurance sales professional, one of the early decisions you need to make (after choosing your license type) is how you...