Author: Marc McGinnis

Marc McGinnis is Vice President of General Agency Sales at Word & Brown. His focus is on streamlining the General Agency’s sales processes and directing the regional leadership and sales teams to achieve business objectives, execute sales strategies, devise innovative sales approaches, promote growth, and increase customer satisfaction.
Goal Setting

Mid-Year Goal Check: Track Your Progress, Consider Changes

We mentioned last month that a good business practice is an annual or semi-annual prospect and client coverage review checklist. Another good business practice is a mid-year review of your...

SMART goals

Measuring Sales Success: The Importance of Specificity When It Comes...

As a follow up to the article shared last month, I wanted to spotlight specificity as it relates to goal setting – whether for this year or another. Being specific...

SMART goal setting tips for Insurance Brokers

SMART Goal Setting Tips for Insurance Brokers for 2024

As you wrap up your peak season sales, enrollments, and servicing, it’s time to look at goal setting as you prepare for 2024. A great place to start is to...

5 Reasons to Be Thankful for the Health Insurance Industry

5 Reasons to Be Thankful for the Health Insurance Industry

According to a post in June 2023 by ZipDo, a meeting management software firm, approximately half (53%) of Americans are unhappy at work. Globally, job dissatisfaction is even greater –...

Tips for SMART Goal Setting For Insurance Brokers in 2023

Tips for SMART Goal Setting for Insurance Brokers

As you continue to wrap up December sales and enrollments – and as you prepare for 2023 – it’s time once again to look at goal setting. One of the...

Sales Momentum Preparing for Q2

3 Tips for Building Sales Momentum and Preparing for Q2

With peak season now in the rear-view mirror, you could be tempted to kick back and relax a little as you start the new calendar year. But, it’s also a...

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