Author: Marc McGinnis

Marc McGinnis is Vice President of General Agency Sales at Word & Brown. His focus is on streamlining the General Agency’s sales processes and directing the regional leadership and sales teams to achieve business objectives, execute sales strategies, devise innovative sales approaches, promote growth, and increase customer satisfaction.

Expert Ave.

Measuring Sales Success: The Importance of Specificity When It Comes...

January 31, 2024 / Marc McGinnis

As a follow up to the article shared last month, I wanted to spotlight specificity as it relates to goal setting – whether for this year or another. Being specific...

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SMART Goal Setting Tips for Insurance Brokers for 2024

December 26, 2023 / Marc McGinnis

As you wrap up your peak season sales, enrollments, and servicing, it’s time to look at goal setting as you prepare for 2024. A great place to start is to...

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5 Reasons to Be Thankful for the Health Insurance Industry

November 13, 2023 / Marc McGinnis

According to a post in June 2023 by ZipDo, a meeting management software firm, approximately half (53%) of Americans are unhappy at work. Globally, job dissatisfaction is even greater –...

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Tips for SMART Goal Setting for Insurance Brokers

December 8, 2022 / Marc McGinnis

As you continue to wrap up December sales and enrollments – and as you prepare for 2023 – it’s time once again to look at goal setting. One of the...

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3 Tips for Building Sales Momentum and Preparing for Q2

February 16, 2022 / Marc McGinnis

With peak season now in the rear-view mirror, you could be tempted to kick back and relax a little as you start the new calendar year. But, it’s also a...

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State of the Industry in 2022: A View from the...

January 14, 2022 / Marc McGinnis

With the new year underway, California Broker recently asked me to share my thoughts on the state of the health insurance industry, and how General Agents are responding to the...