The Insurance Broker Blog | Word & Brown General Agency

How Can Insurance Brokers Use Social Media to Generate Leads?

Sales & Marketing Tips

50+ Simple Social Media Prospecting Tips for Health Insurance Brokers

August 27, 2026

Insurance broker asking a small business client questions to build trust during a benefits meeting

Expert Ave.

What Brokers Get Wrong About Building Trust With Small Business...

August 27, 2026

Why Word & Brown

How Word & Brown’s Enrollment Team Becomes an Extension of...

August 27, 2026

Independent health insurance broker reviewing renewal reports and considering a general agency partnership

Broker Basics

7 Signs It’s Time to Add a General Agency to...

August 15, 2026

Latest Articles

3 Tips for Simplifying Your Client Presentations

Sales & Marketing Tips

3 Tips to Presenting Multiple Health Plan Options Without Overwhelming...

August 7, 2026 / Alex Strautman

As Q4 and peak season approach, now is probably a good time to remind you of five ways you can present multiple plans options to your clients without overwhelming them....

Sales & Marketing Tips

5 Signs It’s Time to Redesign Your Insurance Website

July 27, 2026 / Kalup Alexander

If you haven’t updated your website recently, it may be time to take a closer look. You need to evaluate whether your site is doing its job effectively. Is it...

Expert Ave.

Everybody Loves a Good Health Insurance Joke, Right?

July 25, 2026 / Alex Strautman

The health insurance business is usually no laughing matter. We often deal with clients’ health challenges, claims, provider access issues, and so much more. However, it’s important to recognize the...

Sales & Marketing Tips

A Checklist for Your First Small Business Open Enrollment

July 16, 2026 / Alex Strautman

A health insurance open enrollment period is the specific time each year when employees of your small business clients can make changes to their current health coverage or sign up...

Broker Basics

Quoting Group Health Insurance on Your Own vs. Quoting With...

July 15, 2026 / Alex Strautman

Getting a quote on Group Health Insurance seems pretty straightforward. You get a census from your client listing employees to be insured. You plug that data into your preferred carrier’s...

Why Word & Brown

7 Ways a General Agency Like Word & Brown Can...

July 10, 2026 / Alex Strautman

Life as an independent insurance broker can be very appealing. It’s highly entrepreneurial, offers great flexibility, and, potentially, uncapped commission-based earnings. You are able to set your own hours and...