The Insurance Broker Blog | Word & Brown General Agency

Sales & Marketing Tips

5 Cost Containment Strategies: Helping Clients Manage Rising Health Insurance...

September 29, 2025

Broker Basics

Meeting Consumer Expectations: Understanding the Shift to Personalized Health Plans

September 22, 2025

Expert Ave.

How Partnering With Word & Brown Makes a Difference: 6...

September 22, 2025

Why Word & Brown

Another Reason to Choose Word & Brown: CE Training Classes...

September 21, 2025

Latest Articles

Sales & Marketing Tips

How to Find Your Insurance Niche: 7 Tips

September 25, 2025 / Alex Strautman

When you begin working as a health insurance sales professional, many agents and brokers find it helpful to carve out their own niche in the business. To help you get...

Expert Ave.

The Power of Active Listening: Why Your Ears Are Your...

September 19, 2025 / Alex Strautman

Whether you’ve been a licensed insurance professional for 10 days or 10 years, you know how important listening is in sales. It helps you nurture trust with your customers, uncover...

Why Word & Brown

Word & Brown Supports Brokers After the Sale – With...

August 29, 2025 / Alex Strautman

To succeed in a competitive employee benefits marketplace, you need to differentiate yourself and your agency. But how can you do that? One way is to partner with a General...

Sales & Marketing Tips

Adapting to Change: How Word & Brown Helps Brokers Stay...

August 28, 2025 / Alex Strautman

The insurance marketplace is constantly evolving. Some market shifts are in response to legislative changes. Think about California’s recent mandate on in vitro fertilization benefits – now set for early...

Sales & Marketing Tips

How to Build Your Book of Business as a New...

August 26, 2025 / Staff Writer

Whether you’re in your first year as a health insurance sales professional, or you are a long-time insurance industry veteran, a constant challenge can be building your block of business....

Broker Basics

Streamlining the Quoting Process: 5 Tips for Insurance Brokers

August 15, 2025 / Jim Pippins

A critical part of the health insurance sales process is generating a quote for your prospect or client. It provides a summary of available coverage options, costs, terms, and also...