The Insurance Broker Blog | Word & Brown General Agency

Sales & Marketing Tips

5 Signs It’s Time to Redesign Your Insurance Website

July 27, 2026

Expert Ave.

Everybody Loves a Good Health Insurance Joke, Right?

July 25, 2026

Broker Basics

Quoting Group Health Insurance on Your Own vs. Quoting With...

July 15, 2026

Why Word & Brown

7 Ways a General Agency Like Word & Brown Can...

July 10, 2026

Latest Articles

Sales & Marketing Tips

A Checklist for Your First Small Business Open Enrollment

July 16, 2026 / Alex Strautman

A health insurance open enrollment period is the specific time each year when employees of your small business clients can make changes to their current health coverage or sign up...

Sales & Marketing Tips

A Broker’s Guide to Client Retention: Preparing for the Renewal...

June 30, 2026 / Alex Strautman

As mentioned in another recent W&B blog this month, one of the biggest concerns for brokers is client retention. Today’s employee benefits marketplace is changing. Brokers and clients are seeing...

Common Objections to Group Health Coverage

Broker Basics

HMOs vs. PPOs vs. EPOs vs. HDHPs: The Health Plan...

June 26, 2026 / Alex Strautman

Today’s health insurance marketplace can be confusing. That applies not only to consumers but to those who work in the health insurance industry as well as related fields. To help...

Expert Ave.

What Brokers Need to Tell Clients Now About Rising Health...

June 20, 2026 / Cindy West

As you know all too well, health care costs are rising. KFF says employers’ premium increases are averaging between six and 10 percent this year. A few businesses have experienced...

Why Word & Brown

Why Brokers Working With a General Agent Retain More Business...

June 15, 2026 / Alex Strautman

Why Health Insurance Brokers Lose Clients — and How to Stop It A big concern for brokers is client churn, especially at renewal. Whether it’s due to increasing rates or...

Sales & Marketing Tips

9 Common Employer Objections to Offering Group Health Insurance

June 14, 2026 / Alex Strautman

There are multiple objections you might encounter when reaching out to employers about offering group health insurance. Are you prepared with answers to these nine common employer objections? The 9...