Latest Articles

SMART goals

Measuring Sales Success: The Importance of Specificity When It Comes...

As a follow up to the article shared last month, I wanted to spotlight specificity as it relates to goal setting – whether for this year or another. Being specific...

Creating a catchphrase

Tips for Crafting an Effective Insurance Sales Catchphrase

Getting into the complex realm of insurance sales can sometimes feel like wandering through a maze. However, with the right strategies, you can turn this complex journey into a rewarding...

5 Ways Health Insurance brokers can diversify their portfolio

New Year, New You: New Year New You!: 5 Ways...

It’s 2024! The year of the dragon in the Chinese horoscope. Did you make any resolutions for the new year? What’s on your agenda for the next 12 months? If...

Selling Insurance Products

The Importance of Product Knowledge for Insurance Agents

The health insurance marketplace is constantly changing. It doesn’t matter whether your focus is on Individual and Family Plan (IFP) sales, small businesses, or employee benefits for large, national enterprises....

Word & Brown Advantage

Why Word & Brown? One W&B Advantage is Service

For nearly 40 years, health insurance sales professionals have been partnering with Word & Brown to relieve some of the administrative burdens of their jobs. They’ve also been doing it...

Insurance Agency Branding Refresh

Things to Consider When Updating Your Brand

You’ve probably heard of branding. And you may have an idea what it is. Is it a logo? Colors? Fonts? Service? A combination of these? Yes, but it is also...

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