The Insurance Broker Blog | Word & Brown General Agency

Sales & Marketing Tips

Broker Tips: Identifying Your Ideal Insurance Clients

December 19, 2025

Broker Basics

How to Create the Perfect Follow Up Survey of Your...

December 12, 2025

Why Word & Brown

The Recipe for Success as an Insurance Broker: How Word...

November 24, 2025

Expert Ave.

5 Ways to Show Gratitude in the Workplace

November 24, 2025

Latest Articles

Expert Ave.

Expert Tips for Managing Peak Season and the Holidays as...

October 26, 2025 / Tawny Friedly

It’s Q4 and peak season; and multiple holidays are just around the corner. Balancing work and life at this time of year can be challenging. You have a lot of...

Broker Basics

Expert Insights: Navigating the Complexities of Multi-State Insurance Coverage

October 26, 2025 / Alex Strautman

Understanding Multi-State Coverage Challenges Businesses today are more global than ever before. That increases the odds of you having a client with employees not just locally, but in multiple locations....

Sales & Marketing Tips

5 Cost Containment Strategies: Helping Clients Manage Rising Health Insurance...

September 29, 2025 / Alex Strautman

Many insurance industry analysts are expecting an increase of 6.5% to 9% in health care insurance costs in 2026. Increasing drug costs and hospital cost pressures are among contributing factors...

Sales & Marketing Tips

How to Find Your Insurance Niche: 7 Tips

September 25, 2025 / Alex Strautman

When you begin working as a health insurance sales professional, many agents and brokers find it helpful to carve out their own niche in the business. To help you get...

Broker Basics

Meeting Consumer Expectations: Understanding the Shift to Personalized Health Plans

September 22, 2025 / Jim Pippins

What Are Personalized Health Insurance Plans and Why Do They Matter? “Customized coverage” and “personalized health care” are terms being thrown around more frequently. But what do they mean? How...

Expert Ave.

How Partnering With Word & Brown Makes a Difference: 6...

September 22, 2025 / Alex Strautman

Word & Brown has been partnering with insurance brokers for more than 40 years. We have earned a reputation as a valuable resource that can help brokers achieve more and...