The Insurance Broker Blog | Word & Brown General Agency

New Broker Pitfalls and How to Avoid Them

Broker Basics

7 Common New Broker Pitfalls – and How to Avoid...

July 29, 2025

Sales & Marketing Tips

Personalization in Health Insurance Sales: Tailoring Your Pitch

July 24, 2025

Why Word & Brown

Capitalize on the Popularity of Voluntary Benefits and Workplace Wellness...

July 23, 2025

Expert Ave.

Top Skills to Look for When Hiring Insurance Support Staff

June 13, 2025

Latest Articles

Why Word & Brown

Inside Word & Brown’s Personalized Service: Helping Brokers Succeed

February 4, 2025 / Alex Strautman

Insurance broker success depends on many things. These include: 1) your ability to communicate with prospects and customers; 2) a focus on relationship building, establishing trust, and delivering top-notch customer...

Sales & Marketing Tips

10 Insurance Lead Generation Tips for Brokers

January 31, 2025 / Staff Writer

It’s been suggested many times that health insurance sells itself. Individuals, families, and employers recognize the value of having insurance, and they’re eager to buy. The reality is that costs,...

Expert Ave.

9 Things I Wish I Knew About Health Insurance Years...

January 23, 2025 / Peter Nill

If only I had known what was ahead when I got into the health insurance industry in the early 2000s. 1: Declining uninsured individuals. Back in 1999, when I was...

Sales & Marketing Tips

Creating an Insurance Event Marketing Program

January 20, 2025 / Alex Strautman

There are plenty of ways you can generate leads and promote your insurance agency. Website SEO optimization. Outreach to existing customers to generate referrals. Claiming and utilizing your Google business...

Broker Basics

Discover New Sales Opportunities in Senior Insurance Markets

January 16, 2025 / Alex Strautman

According to the California Department of Health Care Services (DHCS), California had 6.5 million Medicare beneficiaries in 2021. More than two-thirds (68.1%) were ages 65-79; 11.3% were under age 65;...

Why Word & Brown

Drive New 2025 Commissions with Sales Support from Word &...

January 14, 2025 / Alex Strautman

One of the many reasons that so many California and Nevada brokers choose Word & Brown as their preferred General Agency partner is we give them unmatched resources to take...