The Insurance Broker Blog | Word & Brown General Agency

Sales & Marketing Tips

Dos and Don’ts for Your First Open Enrollment: 6 Tips

October 29, 2025

Why Word & Brown

The Power of Local Expertise: How W&B’s Regional Teams Support...

October 28, 2025

Expert Ave.

Expert Tips for Managing Peak Season and the Holidays as...

October 26, 2025

Broker Basics

Expert Insights: Navigating the Complexities of Multi-State Insurance Coverage

October 26, 2025

Latest Articles

Sales & Marketing Tips

Do’s and Don’ts: 9 Networking Tips for Insurance Brokers

July 30, 2025 / David Parker

Networking is essential for career growth and advancement – and for personal and professional development. In today’s business world, having a strong network offers you a significant professional advantage. It...

New Broker Pitfalls and How to Avoid Them

Broker Basics

7 Common New Broker Pitfalls – and How to Avoid...

July 29, 2025 / Jim Pippins

Working as an independent insurance broker offers great benefits. Being able to choose your own career path. Determining your own hours. Working from virtually anywhere. Having the potential for higher...

Sales & Marketing Tips

Personalization in Health Insurance Sales: Tailoring Your Pitch

July 24, 2025 / Alex Strautman

One of the best ways you can develop a personalized sales pitch is by focusing on each client’s specific needs and situation. Below are three suggested steps you may want...

Why Word & Brown

Capitalize on the Popularity of Voluntary Benefits and Workplace Wellness...

July 23, 2025 / Alex Strautman

More and more, employers are embracing voluntary benefits. And they are looking for ways to improve workplace wellness, too. Employers like voluntary benefits because they allow them to expand employee...

Sales & Marketing Tips

4 Proven Ways to Educate Clients and Build Customer Loyalty

June 21, 2025 / Alex Strautman

We know health care and health insurance are jargon-packed industries. Both include terms and definitions not always well understood by customers – and sometimes by others in our industry. You...

Sales & Marketing Tips

How Addressing Client Pain Points Helps Boost Retention

June 19, 2025 / Alex Strautman

Ask 10 employers about their “pain points” with employee benefits. You are likely to hear more than 10 complaints. Many will overlap. Some may differ. Your compiled list might mention...