The Insurance Broker Blog | Word & Brown General Agency

Broker Basics

Effective Goal Setting: 7 Essential Tips for Successful Health Insurance...

May 7, 2024

Sales & Marketing Tips

3 Tips to Developing a Client-Centric Sales Approach

May 3, 2024

Expert Ave.

Spring Cleaning: A Seasonal Client Review Checklist

April 23, 2024

Why Word & Brown

Why Word & Brown? 38+ Years of Business Innovation –...

April 19, 2024

Latest Articles

Sales & Marketing Tips

3 Tips to Creating a Tag Line for Your Agency

February 26, 2024 / Alex Strautman

Do you have a tag line for your agency? Do your competitors? If you’re a Word & Brown partner, you know we have one. It’s “Service of Unequalled Excellence.” It...

Expert Ave.

The Benefits of Implementing a Robust CRM System

February 20, 2024 / Alex Strautman

As we’ve discussed in a few prior posts over the years, Customer Relationship Management (CRM) is important to every business. But it can be especially important for insurance sales professionals....

Why Word & Brown

Why Word & Brown? 5 Ways W&B Makes Insurance Selling...

February 10, 2024 / Staff Writer

Navigating the world of selling insurance can feel like a maze, right? We totally get it. That’s where Word & Brown comes in. We’re more than just a business –...

Expert Ave.

Measuring Sales Success: The Importance of Specificity When It Comes...

January 31, 2024 / Marc McGinnis

As a follow up to the article shared last month, I wanted to spotlight specificity as it relates to goal setting – whether for this year or another. Being specific...

Sales & Marketing Tips

Tips for Crafting an Effective Insurance Sales Catchphrase

January 29, 2024 / Alex Strautman

Getting into the complex realm of insurance sales can sometimes feel like wandering through a maze. However, with the right strategies, you can turn this complex journey into a rewarding...

5 Ways Health Insurance brokers can diversify their portfolio

Sales & Marketing Tips

New Year, New You: New Year New You!: 5 Ways...

January 19, 2024 / Alex Strautman

It’s 2024! The year of the dragon in the Chinese horoscope. Did you make any resolutions for the new year? What’s on your agenda for the next 12 months? If...