The Insurance Broker Blog | Word & Brown General Agency

Expert Ave.

Why Mentorship Matters – How to Find and Learn from...

May 30, 2025

Sales & Marketing Tips

4 Tips for Conducting an Effective Client Needs Assessment

May 27, 2025

Broker Basics

What is P&C Insurance? How Can You Get into P&C?

May 20, 2025

Word & Brown: The General Agency Partnership That Grows With You

Why Word & Brown

Word & Brown: The GA Partnership That Grows With You

May 6, 2025

Latest Articles

Why Word & Brown

What Are Ancillary Benefits? What Brokers and Clients Should Know

March 6, 2025 / Staff Writer

Updated for 2025 In today’s competitive job market, top talent expects more than just traditional health insurance. Employers who offer Ancillary benefits — such as Dental, Vision, and Disability coverage...

Sales & Marketing Tips

Using a Sense of Urgency to Close More Often: 3...

February 25, 2025 / Alex Strautman

Have you heard? Urgency sells. Here are three strategies to leverage urgency as a part of your sales discussions with prospects and clients. Overcome overthinking: A common objection voiced by...

Broker Basics

The Roadmap to Success as a New Broker: 9 Priorities...

February 20, 2025 / Jim Pippins

When you are first getting started in the health insurance and employee benefits industry, it’s important that you take some essential steps to ensure your success. Here’s our list of...

Health Insurance General Agency and Carrier Relationship

Expert Ave.

Understanding the Agent, General Agency, and Carrier Relationship: A Guide...

February 18, 2025 / Nick Bramson

Did you know? It’s possible for you to partner with a health insurance general agency like Word & Brown and still remain “independent.” It’s not an either/or situation. You and/or...

Why Word & Brown

Inside Word & Brown’s Personalized Service: Helping Brokers Succeed

February 4, 2025 / Alex Strautman

Insurance broker success depends on many things. These include: 1) your ability to communicate with prospects and customers; 2) a focus on relationship building, establishing trust, and delivering top-notch customer...

Sales & Marketing Tips

10 Insurance Lead Generation Tips for Brokers

January 31, 2025 / Staff Writer

It’s been suggested many times that health insurance sells itself. Individuals, families, and employers recognize the value of having insurance, and they’re eager to buy. The reality is that costs,...