The Insurance Broker Blog | Word & Brown General Agency

Why Word & Brown

Why Word & Brown Is a Top General Agency in...

December 29, 2025

Expert Ave.

5 Things Brokers Can Gift Themselves This Holiday Season

December 24, 2025

Sales & Marketing Tips

Broker Tips: Identifying Your Ideal Insurance Clients

December 19, 2025

Broker Basics

How to Create the Perfect Follow Up Survey of Your...

December 12, 2025

Latest Articles

Broker Basics

The Roadmap to Success as a New Broker: 9 Priorities...

February 20, 2025 / Jim Pippins

When you are first getting started in the health insurance and employee benefits industry, it’s important that you take some essential steps to ensure your success. Here’s our list of...

Health Insurance General Agency and Carrier Relationship

Expert Ave.

Understanding the Agent, General Agency, and Carrier Relationship: A Guide...

February 18, 2025 / Nick Bramson

Did you know? It’s possible for you to partner with a health insurance general agency like Word & Brown and still remain “independent.” It’s not an either/or situation. You and/or...

Why Word & Brown

Inside Word & Brown’s Personalized Service: Helping Brokers Succeed

February 4, 2025 / Alex Strautman

Insurance broker success depends on many things. These include: 1) your ability to communicate with prospects and customers; 2) a focus on relationship building, establishing trust, and delivering top-notch customer...

Sales & Marketing Tips

10 Insurance Lead Generation Tips for Brokers

January 31, 2025 / Staff Writer

It’s been suggested many times that health insurance sells itself. Individuals, families, and employers recognize the value of having insurance, and they’re eager to buy. The reality is that costs,...

Expert Ave.

9 Things I Wish I Knew About Health Insurance Years...

January 23, 2025 / Peter Nill

If only I had known what was ahead when I got into the health insurance industry in the early 2000s. 1: Declining uninsured individuals. Back in 1999, when I was...

Sales & Marketing Tips

Creating an Insurance Event Marketing Program

January 20, 2025 / Alex Strautman

There are plenty of ways you can generate leads and promote your insurance agency. Website SEO optimization. Outreach to existing customers to generate referrals. Claiming and utilizing your Google business...