The Insurance Broker Blog | Word & Brown General Agency

Finding your niche with insurance sales products

Sales & Marketing Tips

Finding Your Niche: Specialization vs. Generalization

April 25, 2024

Expert Ave.

Spring Cleaning: A Seasonal Client Review Checklist

April 23, 2024

Broker Basics

Broker Differentiation: Standing Out in a Competitive Market

April 22, 2024

Why Word & Brown

Why Word & Brown? 38+ Years of Business Innovation –...

April 19, 2024

Latest Articles

Broker Basics

Employer E-Services That Can Help Your Clients

April 14, 2023 / Staff Writer

It’s amazing what kind of information is available online today – and what sort of e-services are available to you, your clients, and their employees as it relates to employee...

Broker Basics

9 Insurance Compliance Tips to Share With Your Clients

March 31, 2023 / Alex Strautman

Insurance regulation is constantly evolving – at both the state and federal levels. It’s sometimes a challenge for businesses to stay on top of all of the rule and regulation...

Sales & Marketing Tips

3 Things That Make Selling Health Insurance Hard

March 31, 2023 / Alex Strautman

If you’re considering a career in health insurance sales, it’s important to be realistic about your chances for success. Is selling health insurance hard? While selling insurance offers many rewards,...

Sales & Marketing Tips

7 Surefire Ways to Keep Your Customers Happy

March 23, 2023 / Staff Writer

Numerous studies support the theory that it’s easier – and cheaper – to retain an existing customer than it is to attract a new customer. Estimates vary, but a Forbes...

Broker Basics

Pros and Cons of Selling Large Group Insurance

March 17, 2023 / Alex Strautman

As an employee benefits professional, you have many options. You can focus on different market segments: Small Group Medical, Large Group Medical, Small Group Ancillary (Dental, Vision, Life, etc.), Large...

Why Word & Brown

The Word & Brown Client Experience Team Is At Your...

March 9, 2023 / Alex Strautman

The Word & Brown Client Experience team was developed with top, qualifying producers in mind. It combines our Account Management and Technology teams to offer different tiers of services and...