The Insurance Broker Blog | Word & Brown General Agency

Expert Ave.

17 Insurance Client Gifting Tips I Live By

December 18, 2024

Sales & Marketing Tips

5 Clear Signs It’s Time to Consider a Website Redesign

December 16, 2024

Broker Basics

Drive Sales Growth and Increase Client Satisfaction With Workers’ Comp

December 10, 2024

Why Word & Brown

Our Broker Development Team Offers the Insurance Quoting and Sales...

December 10, 2024

Latest Articles

Broker Basics

Insurance Goal Setting: 7 Essential Tips for Success as a...

May 7, 2024 / Alex Strautman

In the rapidly evolving world of health insurance, setting clear, actionable goals is essential for agents aiming to achieve top performance and deliver exceptional value to their clients. Whether you’re...

Sales & Marketing Tips

3 Tips to Developing a Client-Centric Sales Approach

May 3, 2024 / Alex Strautman

There are many distinct types of sales approaches used by insurance professionals. Some work better than others. Indeed published a list in 2023 about 13 types of sales approaches to...

Expert Ave.

Marketing Yourself on Social Media

April 30, 2024 / Kalup Alexander

Here’s How You Can Dominate Social Media Marketing As An Insurance Broker To compete effectively in the ever-changing world of health insurance sales, it’s important people know about you –...

Broker Basics

Maximize Your Income as a Health Insurance Broker: Essential Strategies...

April 28, 2024 / Alex Strautman

Are you exploring a career transition into becoming a health insurance broker or seeking ways to excel in the employee benefits brokerage field? Understanding the potential income and the daily...

Finding your niche with insurance sales products

Sales & Marketing Tips

Finding Your Niche: Specialization vs. Generalization

April 25, 2024 / Alex Strautman

If you’re just starting your career as an insurance sales professional, it’s important to decide whether you want to specialize in one specific segment of our business, or whether you...

Expert Ave.

Spring Cleaning: A Seasonal Client Review Checklist

April 23, 2024 / Alex Strautman

A good business practice to consider as part of your annual or semi-annual prospect and client meetings is a coverage review checklist. Whether your focus is Small Group, Large Group,...