The Insurance Broker Blog | Word & Brown General Agency

Expert Ave.

17 Insurance Client Gifting Tips I Live By

December 18, 2024

Sales & Marketing Tips

5 Clear Signs It’s Time to Consider a Website Redesign

December 16, 2024

Broker Basics

Drive Sales Growth and Increase Client Satisfaction With Workers’ Comp

December 10, 2024

Why Word & Brown

Our Broker Development Team Offers the Insurance Quoting and Sales...

December 10, 2024

Latest Articles

Broker Basics

Decoding Health Insurance Jargon for Clients

March 22, 2024 / Alex Strautman

Understanding health insurance can be a challenge, especially given the industry’s love for acronyms and jargon. Yell® Business, known for their work with the Yellow Pages, conducted an analysis earlier...

Sales & Marketing Tips

Avoiding Sales Voice: How to Remain Authentic in Insurance Sales

March 21, 2024 / Alex Strautman

There are many reasons why a salesperson doesn’t always close the deal. They may lack the right portfolio. They may use the wrong approach. They may be unable to establish...

Why Word & Brown

Why Word & Brown? One Reason Is Our Client Experience...

March 13, 2024 / Alex Strautman

As an independent health insurance professional, you have a lot of options when it comes to writing and placing your business. As you determine with whom you want to work,...

Expert Ave.

Educating Employers on the Tax Advantages of Offering Group Health...

March 1, 2024 / Alex Strautman

In your work with employers, it’s important to discuss the substantial tax advantages available to businesses when they offer health insurance benefits to employees. Not only can these benefits help...

Sales & Marketing Tips

How to Set Sales KPIs – and Why They Matter

February 28, 2024 / Alex Strautman

Key Performance Indicators (KPIs) are quantifiable measures of performance over a specified period for targeted objectives. Your KPIs provide targets for you, your team, and your organization to strive for...

Sales & Marketing Tips

3 Tips to Creating a Tag Line for Your Agency

February 26, 2024 / Alex Strautman

Do you have a tag line for your agency? Do your competitors? If you’re a Word & Brown partner, you know we have one. It’s “Service of Unequalled Excellence.” It...