Author: Staff Writer

Content from the Word & Brown Marketing & Communications team.

Attract and Retain More Customers With Personalization

  It’s been said for years that mass marketing is on its way out. Personalization has become commonplace, and in order to compete effectively, it is important you embrace personalization...

8 Steps to Becoming a Health Insurance Broker

An Infographic Guide to Becoming a Health Insurance Broker If you’re looking for an exciting, growing, and lucrative new career in sales, becoming a health insurance broker may be something...

Five Techniques for Closing More Insurance Sales

Five Sales Closing Tips for Insurance Agents Even the most successful insurance professional can hit a bump in the road now and then when it comes to sales. You can...

Helping Your Client By Focusing on Customer CARE

  One of the courses included in Word & Brown’s recent, annual weeklong training and education course series, “Week of Webinars,” is Ethics: Worthy of Your Clients’ Trust. This course...

Meet WBQuote Lite: The Small Group Mobile Quote Engine

If you’re like many brokers, your time is divided. Some mornings you’re in your office, and on other days, you’re out meeting with prospects and clients in their offices, over...

How To Guide: Marketing Ideas For Insurance Agents

  A Step By Step Marketing Plan For Insurance Brokers The health insurance market has received more attention than ever in the last several years. The advent of the Affordable...

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