The Insurance Broker Blog | Word & Brown General Agency

Finding your niche with insurance sales products

Sales & Marketing Tips

Finding Your Niche: Specialization vs. Generalization

April 25, 2024

Expert Ave.

Spring Cleaning: A Seasonal Client Review Checklist

April 23, 2024

Broker Basics

Broker Differentiation: Standing Out in a Competitive Market

April 22, 2024

Why Word & Brown

Why Word & Brown? 38+ Years of Business Innovation –...

April 19, 2024

Latest Articles

Why Word & Brown

Marketing Yourself as a Health Insurance Professional

June 29, 2017 / Alex Strautman

One of the most important things you can do as an insurance sales professional is promote and market yourself. It’s essential to building your brand, enhancing your reputation, and...

Sales & Marketing Tips

Selling 101: Finding Your Insurance Niche

June 29, 2017 / Staff Writer

If you’re just getting into the insurance sales arena, you may not be sure if you want to be a generalist (and serve all types of consumers with a...

Sales & Marketing Tips

9 Tips to Writing a Sales Plan

June 28, 2017 / Staff Writer

Whether you’re engaged in health insurance sales or another business, it is very helpful – to you and your agency or employer – if you develop an annual (or more...

Word & Brown News

Request a Provider Search for Your Clients

March 24, 2017 / Heather Jung

Word & Brown can help you better serve the needs of your clients by researching the doctors and prescription drugs they may want if they’re considering a change to a...

Webinars on Demand

Webinar Library

March 1, 2017 / Kalup Alexander

Webinars OnDemand Missed a webinar? Watch our training’s at your own convenience. Aetna Funding Advantage® Webinar & Discover the Potential of Self-Funding Aetna Funding Advantage (AFA) offers your clients the benefits of...

Word & Brown News

Customer Care and Group Mailboxes Consolidated for Efficiency

December 6, 2016 / Heather Jung

Effective immediately, we’re combining the California, Nevada, Small Group, and Large Group Customer Care inboxes to better serve you and your clients – and to gain greater operational efficiencies in...