The Insurance Broker Blog

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Author: Staff Writer

Content from the Word & Brown Marketing & Communications team.
Client Loyalty Program
  • Sales & Marketing Tips

5 Tips for Creating a Client Loyalty Program

/ Staff Writer

According to the Harvard Business Review, acquiring a new customer is five to 25 times more costly than keeping an existing client. (It varies by what study you’re looking at...
5 Social Media Engagement Tips
  • Expert Ave.

5 Social Media Engagement Tips

/ Staff Writer

Social media should be an essential component of any successful insurance agent’s or broker’s marketing strategy. Regardless of your market niche (e.g., Individual & Family Plan sales, Group Health, or...
Health Insurance Sales Data
  • Sales & Marketing Tips

3 Ways to Increase Health Insurance Sales Using Data

/ Staff Writer

In a prior column, we discussed ways you can expand your health insurance sales by getting into something new, asking for referrals, partnering with a general agent, and selling solutions...
Insurance Broker Salary
  • Broker Basics

How Much Do Agents Make? Comparing Insurance Broker Salaries

/ Staff Writer

Comparing Salary For Insurance Brokers (Updated for 2022) If you’re a recent college graduate, are nearing graduation, or you’re unhappy with your current job (and income), you may be considering...
Insurance Sales Comparing for Q4
  • Expert Ave.

Insurance Broker Tips to Help You Prepare for Q4

/ Staff Writer

It’s still summer, but with Q3 underway, it’s not too early to consider what you can do now that will help you ensure a smoother Q4. For many employee benefits...
Selling Large Group
  • Sales & Marketing Tips

Selling Large Group

/ Staff Writer

If you’re quoting but not writing much business in the 101+ segment in California or the 50+ segment in Nevada, you may be wondering what can help you turn things...
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