Author: Staff Writer

Content from the Word & Brown Marketing & Communications team.
Insurance Sales Process

Breaking Down the Insurance Sales Process: 7 Steps

If you ask five insurance sales professionals about the steps in the sales process, you’re likely to get at least three different answers. Some suggest it’s a five-step process. Others...

Insurance Client Retention

3 Ways to Increase Insurance Client Retention

Depending on what source you choose to believe, the cost of acquiring a new customer is five times, six to seven times, or up to 10 times more expensive than...

gen z health insurance

Generation Z Employees Looking for a Mix of Employee Benefits

Today’s workforce is remarkably diverse. It encompasses a range of employees – ethnically, generationally, and otherwise. Depending on location, industry, and company history, an employer may have workers from the...

Working With a General Agency Offers You Access to New...

There are many advantages to working as an independent health insurance broker or agent. However, it’s important to note that being “independent” doesn’t have to mean working alone. In fact,...

Tips for understanding coverage

Tips to Help Brokers Aid Employers and Employees in Understanding...

A decade ago, in August 2013, The Washington Post reported that a consumer survey found that just 14% of individuals with private health insurance understood all four basic insurance payment...

Health Insurance Influencers

Influential Health Insurance Experts to Follow on Social

Every industry has its experts. Health care and health insurance are no exceptions. Some of these influencers are readily recognized leaders, celebrities, and medical or insurance experts. Others are lesser-known...

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