Whether you’re in your first year as a health insurance sales professional, or you are a long-time insurance industry veteran, a constant challenge can be building your block of business. Below are five tips to help you.
5 Proven Strategies to Grow Your Insurance Sales and Increase Your Client List
1: Embrace social media. Being active on social media is important to helping you build your brand and get your name out as a trusted health insurance advisor. If you don’t regularly contribute to your own blog, LinkedIn can be a powerful platform where you can share your insurance industry insights. It’s also a key platform to engage with potential business clients.
2: Leverage your network to identify potential new clients; ask for referrals. Your referred leads from existing clients can be some of your most influential sources of new business. They frequently lead to higher conversion rates at a lower cost than cold leads. These individuals are often pre-disposed to trust you, which can lead to a smoother sales process.
3: Attend networking events to connect with small business owners and decision-makers. If you attend local networking events that attract small business owners and managers, that can help you meet decision makers who may benefit from your services. Even if those you meet do not become immediate customers, they may be able to introduce you to others who have a need for your services.
Your participation could also lead to you connecting with a future mentor or guide – someone who can help you professionally or personally.
4: Partner with those in complementary fields and share leads. Through your local Chamber of Commerce or a volunteer or fraternal organization like The Elks, Shriners, or Lions, you may meet other professionals engaged in fields complementary to your own. That includes other insurance professionals who specialize in property and casualty or life insurance. It could also involve financial advisors or accountants. If you’re not competing with them directly for business, you may find opportunities to share leads or referrals that can continuously fill your business pipeline.
5: Sponsor educational seminars to help prospects understand their insurance options. Another source of future business could come from business owners and managers who attend a workshop that you host. It could spotlight useful ways for businesses to save on their employee benefits. It could discuss health care networks and providers in your area. It could focus on worksite and voluntary benefits. It’s your choice. These workshops present an opportunity for you to put your expertise on full display. Involving others could also help you build credibility.
If you adopt one or all five of these tips, you are sure to gain additional leads. Ask your W&B rep for other suggestions to expand your network and sales. We offer an outstanding portfolio of products and services – plus value-added extras that will help you keep customers coming back.
If you’re not already doing business with us, it’s easy to get started. Call 800-869-6989 or register online today.
