Stop Being “Caller 42” in the Queue – Why You Need a Direct Carrier Liaison Like Word & Brown

Insurance broker working at a desk reviewing case submissions, illustrating how Word & Brown's back-office support and carrier escalation services save independent agents time

Your wait online or on the phone may not be as long as your wait in the TSA line at the airport these days. However, brokers are increasingly frustrated by being caught in a loop before getting needed answers. Partnering with Word & Brown can help you avoid delays.

What a Direct Carrier Liaison Actually Does for Independent Agents

A direct carrier liaison acts as your third-party advocate with carriers — someone who knows the right people, speaks the right language, and can cut through the bureaucracy that solo agents spend hours navigating alone. Here are five ways Word & Brown fills that role.

Here are five ways we can help as your direct carrier liaison:

1. Carrier Acceleration

If your group’s enrollment is stuck in Underwriting or a claim is delayed, don’t reach out to the carrier’s general customer service number. Call us at Word & Brown (W&B). We’ll act as your liaison and reach out on your behalf. We have dedicated specialists with the carrier connections you need. We’ll bypass the up-front bureaucracy and promptly get the answers you need – in minutes, not days.

2. Commission Forensics

Carrier accounting is sometimes compared to an airline flight recorder. It can be hard to penetrate. We can help you track down missing commissions and provide an extra level of oversight. We’ll ensure you’re paid every penny of commission you’ve earned.

3. Scrubbed Submissions

We can relieve you of many routine administrative tasks. We’ll review and “scrub” your cases to safeguard smooth sailing through the selected carrier’s systems. This helps free you up to focus on things like service, networking, referrals, and sales.

4. Advanced Underwriting Advocacy

Tough cases often require more than just an upload to a carrier’s portal. They require a conversation. We’ll advocate for you – helping carriers understand that a computer algorithm can sometimes lead to an erroneous case decline.

5.Unified Compliance Shield

Evolving compliance transparency rules and state mandates may make it seem like industry goalposts are constantly moving. Our experts filter the noise and provide ready-to-apply compliance briefs to help you better serve your clients. You can stay in the know without having to become a health care attorney.

More Than Carrier Escalation — A Full-Service General Agency Partner

Of course, you can count on W&B’s team and market expertise to help you find the right solutions to your clients’ pain points. Our built-in provider search ensures clients get access to their preferred doctors, medical groups, and hospitals in the plans being considered. Built-in safeguards prevent inaccurate rates or the improper pairing of plans that cannot be sold together. And highlighted plan differences and side-by-side comparisons streamline client decision-making.

W&B is a recognized industry leader. We have 40+ years of experience and a history of providing Service of Unequalled Excellence. Contact your W&B representative today to find out how our partnership can save you time. It can lead to faster resolution of your carrier and other questions. If you’re not already working with us, register online to get started or call 800-869-6989.

 

How Much Can You Earn as an Insurance Broker?

Find out what you can be earning as an insurance agent in our handy, up-to-date salary guide. Produced by our in-house experts, this resource is bound to help you in advancing your career.

Word & Brown Salary Guide
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