Alex Strautman, Author at The Insurance Broker Blog

Sales & Marketing Tips

How to Set Sales KPIs – and Why They Matter

February 28, 2024 / Alex Strautman

Key Performance Indicators (KPIs) are quantifiable measures of performance over a specified period for targeted objectives. Your KPIs provide targets for you, your team, and your organization to strive for...

Sales & Marketing Tips

3 Tips to Creating a Tag Line for Your Agency

February 26, 2024 / Alex Strautman

Do you have a tag line for your agency? Do your competitors? If you’re a Word & Brown partner, you know we have one. It’s “Service of Unequalled Excellence.” It...

Expert Ave.

CRM for Health Insurance Agents: Maximizing Efficiency and Client Satisfaction

February 20, 2024 / Alex Strautman

Customer Relationship Management (CRM) systems are essential tools for businesses across various industries, including health insurance. At their core, CRMs are technologies designed to manage all of your company’s relationships...

Expert Ave.

Answering 7 Frequently Asked Health Insurance Questions

February 3, 2024 / Alex Strautman

As a Health Insurance broker, you are bound to get many questions from your individual clients as well as employers and their employees who may turn to you for...

Pros & Cons of Being an Insurance Broker

Sales & Marketing Tips

Weighing the Pros and Cons of Being an Insurance Broker

January 30, 2024 / Alex Strautman

Thinking about becoming a health insurance broker? You may have heard or read that insurance sales can be a lucrative career and can offer both rewards and challenges. In this...

Sales & Marketing Tips

Tips for Crafting an Effective Insurance Sales Catchphrase

January 29, 2024 / Alex Strautman

Getting into the complex realm of insurance sales can sometimes feel like wandering through a maze. However, with the right strategies, you can turn this complex journey into a rewarding...