Sales & Marketing Tips Archives | Page 7 of 19

Sales & Marketing Tips

Helping Clients Understand Open Enrollment Options

November 28, 2023 / Alex Strautman

There is no “standard” open enrollment period for Group Health Insurance – in contrast to the open enrollment period for the Affordable Care Act (ACA) federal and state exchanges. California’s...

Sales & Marketing Tips

Measuring Your Success: Identifying Important Insurance KPIs

September 29, 2023 / Alex Strautman

No matter how long you have been selling insurance, you know there are certain measurements to help you judge your success. These are often called Key Performance Indicators (KPIs). KPIs...

Storytelling to build client connections and increase sales

Sales & Marketing Tips

Storytelling Can Help You Build a Stronger Client Connection and...

June 13, 2023 / Alex Strautman

Some of the most successful sales people in the world use storytelling to help them build a stronger connection with their clients and prospects – and increase their opportunities for...

Sales & Marketing Tips

Seeing the Benefits of Adding Vision Insurance to Your Portfolio

June 9, 2023 / Staff Writer

If you’re not already selling Vision Insurance, there are four good reasons to consider it. Low market penetration: In 2017, Zenefits reported that just over one-third (36%) of employers offered...

Sales & Marketing Tips

Breaking Down the Elements of a Group Health Insurance Quote...

May 25, 2023 / Alex Strautman

Whether you’re quoting Small Group or Large Group, Word & Brown is committed to making it easy for you. It all starts with essential group information, including: Company name, address,...

Sales & Marketing Tips

Establishing Your Agency’s Unique Value Proposition

May 19, 2023 / Alex Strautman

When you’re first starting out as a new health insurance broker or agency, it’s sometimes a challenge to stand out from the crowd. Whatever market you’re in, you are not...