Sales & Marketing Tips

Storytelling to build client connections and increase sales

Storytelling Can Help You Build a Stronger Client Connection and...

Some of the most successful sales people in the world use storytelling to help them build a stronger connection with their clients and prospects – and increase their opportunities for...

Group Health Quote

Breaking Down the Elements of a Group Health Insurance Quote...

Whether you’re quoting Small Group or Large Group, Word & Brown is committed to making it easy for you. It all starts with essential group information, including: Company name, address,...

Establishing Your Agency Value Prop

Establishing Your Agency’s Unique Value Proposition

When you’re first starting out as a new health insurance broker or agency, it’s sometimes a challenge to stand out from the crowd. Whatever market you’re in, you are not...

Selling Health Insurance

3 Things That Make Selling Health Insurance Hard

If you’re considering a career in health insurance sales, it’s important to be realistic about your chances for success. Is selling health insurance hard? While selling insurance offers many rewards,...

company culture

7 Surefire Ways to Keep Your Customers Happy

Numerous studies support the theory that it’s easier – and cheaper – to retain an existing customer than it is to attract a new customer. Estimates vary, but a Forbes...

How to buy website domain

Tips for Brokers Looking to Buy a Website Domain Name

Being online is an important part of any personal or agency marketing plan. Your website can play a vital role in helping you promote and grow your business – online...

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