4 Ways To Streamline Your Sales Process

If you’re an insurance broker, you’re likely always on the lookout for ways to improve your business and attract more prospects and clients.

In today’s super-competitive insurance marketplace, it’s essential you make the most of your time. The old adage is true, time is money – and when you save time, it can often mean more money in your pocket, wallet, or purse . . . or wherever you’re stashing it.

1. Evaluate Carrier and GA Relationships

When you’re considering adding or moving to a new carrier or GA (because customers are asking for something you don’t offer or because moving gives you access to the current “hot” product), it’s important to consider everything the carrier and GA have to offer.

2.  Leverage The Power Of Online Quoting

Can you quote online? Can you offer instant, online quotes and side-by-side plan comparisons for your clients? This isn’t just an “individual vs. group” thing; it’s about turning more prospects into real customers and helping your clients get what they need, when they need it.

3. Tools, Resources, and Training

Is online enrollment (OLE) available? An OLE system can speed up your group enrollments and help your individual prospects and clients get the coverage they need quickly, whether it’s Open Enrollment or they’re eligible for a Special Enrollment Period.

What about online and in-person training and CE Credits? Good partners deliver on-demand courses, podcasts, webinars, and seminars to help you stay up to date and in compliance with Continuing Education requirements. They offer COBRA and ERISA compliance tips, info on the Affordable Care Act (ACA), carrier underwriting updates, and links to useful government forms and other information.

4. Seek Enrollment Assistance

Are you on your own when it comes to group enrollments? Or, can you expect assistance from your carrier or GA? The best partners will work with you – delivering enrollment kits and providing bilingual enrollment assistance to help you attract more participants.

Ask others you know with whom they do business – and about the service they receive. It’s great to get outstanding service before the sale, but what about after the sale? When your case is already on the books, can you expect the same level of courtesy and professionalism? If not, maybe making that switch or adding that new product isn’t worth it. On the other hand, it could be if you find the right business partner.

Word & Brown General Agency has been providing Service of Unequalled Excellence for more than 30 years. To learn more about everything we have to offer to brokers in California and Nevada, visit our Advantage Page or call us 1-800-869-6989.



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