The Insurance Broker Blog | Word & Brown General Agency

Expert Ave.

How Word & Brown’s Personal Carrier Relationships Help Brokers Close...

May 28, 2026

Sales & Marketing Tips

5 Tactics to Become an Economically Resilient Insurance Broker in...

May 16, 2026

Why Word & Brown

4 Reasons Why Word & Brown’s Regional Insurance Sales Expertise...

May 12, 2026

Broker Basics

How a General Agency Can Help With a Denied Health...

April 14, 2026

Latest Articles

Why Word & Brown

Why Word & Brown? One Reason Is Our Client Experience...

March 13, 2024 / Alex Strautman

As an independent health insurance professional, you have a lot of options when it comes to writing and placing your business. As you determine with whom you want to work,...

Expert Ave.

Educating Employers on the Tax Advantages of Offering Group Health...

March 1, 2024 / Alex Strautman

In your work with employers, it’s important to discuss the substantial tax advantages available to businesses when they offer health insurance benefits to employees. Not only can these benefits help...

Sales & Marketing Tips

How to Set Sales KPIs – and Why They Matter

February 28, 2024 / Alex Strautman

Key Performance Indicators (KPIs) are quantifiable measures of performance over a specified period for targeted objectives. Your KPIs provide targets for you, your team, and your organization to strive for...

Sales & Marketing Tips

3 Tips to Creating a Tag Line for Your Agency

February 26, 2024 / Alex Strautman

Do you have a tag line for your agency? Do your competitors? If you’re a Word & Brown partner, you know we have one. It’s “Service of Unequalled Excellence.” It...

Expert Ave.

CRM for Health Insurance Agents: Maximizing Efficiency and Client Satisfaction

February 20, 2024 / Alex Strautman

Customer Relationship Management (CRM) systems are essential tools for businesses across various industries, including health insurance. At their core, CRMs are technologies designed to manage all of your company’s relationships...

Why Word & Brown

Why Word & Brown? 5 Ways W&B Makes Insurance Selling...

February 10, 2024 / Staff Writer

Navigating the world of selling insurance can feel like a maze, right? We totally get it. That’s where Word & Brown comes in. We’re more than just a business –...