If you’re a new broker, two of the most important things you can do to attract new customers are to promote yourself and network with others. Both can increase awareness of your health insurance expertise and your ability to match the right product to a prospect’s or client’s needs and budget.
Aligning yourself with the right general agent can help you in a great many ways, too. For example, new brokers doing business with Word & Brown get access to a broad portfolio of products and services, unparalleled sales support (in-person, online, and on the phone), help staying in compliance with the changing rules and regulations of our industry, ongoing training and education (via webinar, podcasts, and in-person presentations), multilingual enrollment assistance (in California), and much more.
New brokers joining forces with Word & Brown also get:
- The Business Plan Workbook: Learn to create a formal business plan and develop an action strategy for success. This workbook will help you: move ideas from your head to paper in an organized, clear, and convincing manner; focus on key points; and provide ideas on how you can grow your business.
- Marketing Guide for Brokers: Our simple, step-by-step guide can help you fire up your sales in any economy. It covers all of the essential topics: getting your name in front of people who will buy, why you need a marketing plan, maximizing sales, your value proposition, finding and nurturing leads, lead scoring, cold calling presentations, and much more.
- Broker Tools: We want to help you be the best broker you can be, so we offer tips on defining your target market, successful networking, use of social media, and more. We have a wealth of free services to help you set yourself apart from your competitors, including online quoting with built-in safeguards and guaranteed-accurate rates, free COBRA, POP, and ERISA services for qualifying groups, and our exclusive WBMedID app that gives employees quick access to their Medical ID Card info on their smartphones.
- Client Resources: Our health coverage and medical term Glossary, customizable flyers, and Health Care Quick Flicks help you educate your clients and position you as the go-to expert when it comes to health insurance-related matters.
In the future, we’ll be adding even more resources for you and your clients – including flyers to promote online and in-person presentations on topics that are important to brokers, employers, and employees. One example includes our annual webinar series on Internal Revenue Code Section 6056 (now in its second year) and required employer reporting under the Affordable Care Act.
Being On Your Own Doesn’t Mean You’re Alone
If you’re like many brokers, you may have been drawn to a career in health insurance sales (or you may be considering entering the profession) because of the freedom it offers to you. That includes the ability for you to choose your own schedule, work from wherever you like (your home, an office, or “in the field”), and determine your own income. But working on your own doesn’t mean you’re working alone. A partnership with Word & Brown as your general agent offers you all of the benefits described above and so much more, including our commitment to you and “Service of Unequalled Excellence.”
To learn more about how we can help you, fill out this form and we’ll get in touch with you.