A career as a health insurance broker offers flexibility, earning potential, and the opportunity to make a meaningful impact on employers and employees. Whether you’ve been a health insurance sales professional for weeks or decades, there are many reasons to love the business and your role in it. Here are 14 reasons.
Why Being a Health Insurance Broker Is a Career Worth Loving
1: Being a Hero to Your Clients
Few things beat the feeling of getting a tough claim approved or a case renewed without a rate adjustment. That’s especially true when your client is concerned about how a big claim or increased premiums could push them toward bankruptcy.
2: Being a Perfect Matchmaker
Our business is all about finding the right “match” between an employer’s budget and employees’ health care needs. Finding the right health care solution can be invigorating.
3: Long-term Commitment
Unlike a bad date, you stick round. You’re committed for the long term. You want to help employees all year long – and at renewal. That means being there as employees face changes in their lives (e.g., marriage, divorce, childbirth, moving, etc.).
4: Deciphering the ACA’s Love Language
You’re a professional who understands and speaks the language of our industry, easily translating it for those you serve. Clients appreciate your insights on employee benefits, carriers, deductibles, coinsurance, EOBs, and so many other terms.
5: You Offer Peace of Mind
You aren’t just selling a health plan. You’re selling peace of mind. You know your stuff and work hard to deliver winning solutions for business owners and employees.
6: Open Enrollment Adrenaline
Who needs flowers or a box of chocolate (unless it’s See’s or Godiva, of course)? You thrive on the challenges of renewals, especially Q4 deadlines at a time of year when others are focused on the holidays.
7: Unbeatable Relationship Stability
Because your clients count on you, it’s likely they may call you more often than own mothers during renewal season or leading up to their initial enrollment.
8: You’re a Good Listener
You’ve heard more medical histories than most bartenders have heard marital woes or breakup stories. Listening helps you gain client insights, which can help lead you to the right product or service solution.
9: The Gift of Paperwork
You love a good 80-page Summary of Benefits. Even more so than a five-star dinner. It’s all about the fine print and helping clients understand their coverage.
10: Client Loyalty
Once clients know you can actually explain what a “copay” is, and what network includes their favorite providers, they will follow you to the most remote places in the world. You’ll develop a deeper bond than many marriages.
11: The Non-ghosting Guarantee
In today’s world – full of automated bots – you’re the rare human who actually answers the phone and emails.
12: You’re in Control of Your Own Schedule
As an independent broker, you have the freedom to choose your own working hours. That allows you to enjoy better work/life balance.
13: Our Industry Offers You Strong Earnings Potential
Your income is directly tied to your sales performance. You have virtually unlimited earnings potential, including commissions, bonuses, and other incentives.
14: You Can Be Independent, and Still Not Have to Go It Alone
Partnering with a General Agent like Word & Brown can make your job easier. We’ll help you process business more effectively, and help you in other ways, too. We can take on much of your administrative activities – freeing you up to focus on what’s really important: prospecting and sales.
There’s a lot to love about being a health insurance broker. You may have your own other reasons you enjoy working in the health insurance and employee benefits industry.
To learn more about how Word & Brown can help you, reach out to your W&B representative. Or, if you’re not working with us yet, call us at 800-869-6989 or register online.
