Alex Strautman, Author at The Insurance Broker Blog

Sales & Marketing Tips

Adapting to Change: How Word & Brown Helps Brokers Stay...

August 28, 2025 / Alex Strautman

The insurance marketplace is constantly evolving. Some market shifts are in response to legislative changes. Think about California’s recent mandate on in vitro fertilization benefits – now set for early...

Sales & Marketing Tips

Your First Year as a Broker: What to Expect and...

July 31, 2025 / Alex Strautman

Your first year as a health insurance professional can be challenging, but also rewarding. There’s nothing quite like the feeling of fulfillment when you’re able to help a business and...

Sales & Marketing Tips

Personalization in Health Insurance Sales: Tailoring Your Pitch

July 24, 2025 / Alex Strautman

One of the best ways you can develop a personalized sales pitch is by focusing on each client’s specific needs and situation. Below are three suggested steps you may want...

Why Word & Brown

Capitalize on the Popularity of Voluntary Benefits and Workplace Wellness...

July 23, 2025 / Alex Strautman

More and more, employers are embracing voluntary benefits. And they are looking for ways to improve workplace wellness, too. Employers like voluntary benefits because they allow them to expand employee...

Sales & Marketing Tips

4 Proven Ways to Educate Clients and Build Customer Loyalty

June 21, 2025 / Alex Strautman

We know health care and health insurance are jargon-packed industries. Both include terms and definitions not always well understood by customers – and sometimes by others in our industry. You...

Sales & Marketing Tips

How Addressing Client Pain Points Helps Boost Retention

June 19, 2025 / Alex Strautman

Ask 10 employers about their “pain points” with employee benefits. You are likely to hear more than 10 complaints. Many will overlap. Some may differ. Your compiled list might mention...