Alex Strautman, Author at The Insurance Broker Blog

Finding your niche with insurance sales products

Sales & Marketing Tips

Finding Your Niche: Specialization vs. Generalization

April 25, 2024 / Alex Strautman

If you’re just starting your career as an insurance sales professional, it’s important to decide whether you want to specialize in one specific segment of our business, or whether you...

Expert Ave.

Spring Cleaning: A Seasonal Client Review Checklist

April 23, 2024 / Alex Strautman

A good business practice to consider as part of your annual or semi-annual prospect and client meetings is a coverage review checklist. Whether your focus is Small Group, Large Group,...

Broker Basics

Broker Differentiation: Standing Out in a Competitive Market

April 22, 2024 / Alex Strautman

Working as an insurance sales professional can be a very rewarding experience. It offers both financial rewards and a sense of fulfillment when you’re able to help others get the...

Sales & Marketing Tips

Understanding the Difference Between Captive and Independent Health Insurance Agents

April 20, 2024 / Alex Strautman

If you are considering a new career as a health insurance sales professional, one of the early decisions you need to make (after choosing your license type) is how you...

Why Word & Brown

Why Word & Brown? 38+ Years of Business Innovation –...

April 19, 2024 / Alex Strautman

John Word and Rusty Brown started the Word & Brown General Agency in 1985. As insurance sales professionals, they understood the challenges involved in preparing health insurance proposals for small...

How do health insurance brokers get paid

Why Word & Brown

Helping Employers Understand How Insurance Brokers Are Paid

April 2, 2024 / Alex Strautman

Some business owners and employee benefits managers understand health insurance well. Others, not so much. Many believe that health insurance brokers charge a fee for their services. In fact, most...