Offering Vision as an Added Benefit


At Word & Brown, we have been working with brokers to help you increase your income – and your service to customers – for more than 35 years. We offer a broad portfolio of group products and services for California and Nevada businesses and their employees. That includes Ancillary products like Vision, which we offer from two dozen carriers.

Vision Insurance can be bundled with coverage from our Major Medical partners, or it can be offered as a standalone product from a range of other carriers.

Coverage for vision care is important because about 75% of adults need some sort of vision correction, according to The Vision Council. About 11% wear contact lenses (either exclusively or with glasses), while 64% wear eyeglasses.

What are the numbers? The Vision Council says 164 million American adults wear glasses, and that number is expected to grow. Globally, the number of people affected by nearsightedness is projected to reach five billion by 2050, affecting half of the world’s population. In addition, there are some people who wear glasses to be stylish, even if they don’t need them to correct a vision deficiency.

These numbers mean a big opportunity for the sale of Vision Insurance benefits.

A July 2021 online article by The Balance cited Vision Service Plan (VSP), EyeMed, UnitedHealthcare, Direct Vision, Humana, and Ameritas as the country’s best vision companies – and we offer five of those six plus more than a dozen others.

Group Vision Insurance is a great way to round out your clients’ benefits package. It’s easy to administer and fits into virtually any employer’s budget. In fact, Vision Insurance can be offered as an employer-sponsored benefit (with the employer paying some or all of the premium), or it can be offered on a voluntary basis (with employees paying all of the premium).

Most Vision Insurance plans cover the cost of routine eye exams and a portion of the cost for prescription eyeglasses or contacts – typically not covered by Medical Insurance. Having Vision Insurance can help employees uncover serious health conditions, too, including multiple types of skin cancer, diabetes, high cholesterol, multiple sclerosis, stroke, vascular disease, and vitamin A deficiency, among others.

Enrolled vision plan members get access to a network of eye care professionals, including independent practitioners and retail chains; discounts and special offers on brand-name eyewear; and may be eligible for discounted related services, depending on the chosen coverage.

As mentioned previously, we offer plans from a diverse roster of Vision carriers and administrators, including Ameritas, Avesis, BEST Life, Camden Insurance Agency, Cigna, Colonial Life, Companion Life, EyeMed, Guardian, Humana, Lincoln Financial Group, MetLife, Principal, SecureCare Vision, Unum, Vision Plan of America, and VSP.

Our Major Medical partners, including Anthem, Blue Shield of California, CaliforniaChoice, Health Net, Kaiser Permanente, Nippon Life Benefits, UnitedHealthcare, and Western Health Advantage, also offer Vision Insurance. For a complete list of our Vision partners, visit the Ancillary Carriers page on our website.

 Vision Insurance is popular, and employers understand how it can help them attract and retain valuable employees. Don’t miss the opportunity to talk with your clients about Vision Insurance. Ask your Word & Brown representative to share more about our Vision Insurance portfolio. With so many options, you’re sure to find one that’s right for each of your group clients.


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