The Insurance Broker Blog | Word & Brown General Agency

Sales & Marketing Tips

5 Tips to Help You Find a Health Insurance Sales...

February 20, 2026

Word & Brown Digital Carrier Portfolio interface showing carrier products, commissions, and renewal details.

Why Word & Brown

Introducing Word & Brown’s Carrier Lineup – a Sort of...

February 17, 2026

Broker Basics

14 Reasons to Love Being a Health Insurance Broker

February 12, 2026

Expert Ave.

Facts vs. Myths: California’s 2026 Change to Broker Prelicensing Requirements

January 20, 2026

Latest Articles

Expert Ave.

5 Things to Love About Selling Health Insurance

May 10, 2024 / Tawny Friedly

Individuals are drawn to sales roles for a variety of reasons. Some are motivated by financial rewards. Others like that the skills needed can often be applied to multiple industries...

Broker Basics

Insurance Goal Setting: 7 Essential Tips for Success as a...

May 7, 2024 / Alex Strautman

In the rapidly evolving world of health insurance, setting clear, actionable goals is essential for agents aiming to achieve top performance and deliver exceptional value to their clients. Whether you’re...

Sales & Marketing Tips

3 Tips to Developing a Client-Centric Sales Approach

May 3, 2024 / Alex Strautman

There are many distinct types of sales approaches used by insurance professionals. Some work better than others. Indeed published a list in 2023 about 13 types of sales approaches to...

Expert Ave.

Marketing Yourself on Social Media

April 30, 2024 / Kalup Alexander

Here’s How You Can Dominate Social Media Marketing As An Insurance Broker To compete effectively in the ever-changing world of health insurance sales, it’s important people know about you –...

Broker Basics

Maximize Your Income as a Health Insurance Broker: Essential Strategies...

April 28, 2024 / Alex Strautman

Are you exploring a career transition into becoming a health insurance broker or seeking ways to excel in the employee benefits brokerage field? Understanding the potential income and the daily...

Finding your niche with insurance sales products

Sales & Marketing Tips

Finding Your Niche: Specialization vs. Generalization

April 25, 2024 / Alex Strautman

If you’re just starting your career as an insurance sales professional, it’s important to decide whether you want to specialize in one specific segment of our business, or whether you...