The Insurance Broker Blog | Word & Brown General Agency

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Sales & Marketing Tips

Stop Being “Caller 42” in the Queue – Why You...

March 31, 2026

Working With Insurance Carriers Is Getting Harder. Here's How Word & Brown Makes It Easier.

Why Word & Brown

Agents Say Working With Insurance Carriers Is Not Easy. Word...

March 22, 2026

Broker Basics

A Third of Insured Adults Find Health Insurance Hard to...

March 20, 2026

Expert Ave.

How Brokers Can Respond to the Health Insurance Trust Crisis

March 11, 2026

Latest Articles

Sales & Marketing Tips

Master Your Closing Follow-Up to Generate More Referrals

May 10, 2024 / Alex Strautman

No matter how long you’ve been selling health insurance and employee benefits, you probably know that referrals are important to your business. They can bring you high-quality leads at a...

Expert Ave.

5 Things to Love About Selling Health Insurance

May 10, 2024 / Tawny Friedly

Individuals are drawn to sales roles for a variety of reasons. Some are motivated by financial rewards. Others like that the skills needed can often be applied to multiple industries...

Broker Basics

Insurance Goal Setting: 7 Essential Tips for Success as a...

May 7, 2024 / Alex Strautman

In the rapidly evolving world of health insurance, setting clear, actionable goals is essential for agents aiming to achieve top performance and deliver exceptional value to their clients. Whether you’re...

Sales & Marketing Tips

3 Tips to Developing a Client-Centric Sales Approach

May 3, 2024 / Alex Strautman

There are many distinct types of sales approaches used by insurance professionals. Some work better than others. Indeed published a list in 2023 about 13 types of sales approaches to...

Expert Ave.

Marketing Yourself on Social Media

April 30, 2024 / Kalup Alexander

Here’s How You Can Dominate Social Media Marketing As An Insurance Broker To compete effectively in the ever-changing world of health insurance sales, it’s important people know about you –...

Broker Basics

Maximize Your Income as a Health Insurance Broker: Essential Strategies...

April 28, 2024 / Alex Strautman

Are you exploring a career transition into becoming a health insurance broker or seeking ways to excel in the employee benefits brokerage field? Understanding the potential income and the daily...